Realworld is a mobile platform offering interactive, story-driven playable content—a dynamic evolution beyond traditional web novels and webtoons. It overcomes the limits of single-direction, one-off content by enabling users to control the narrative flow and engage in immersive, interactive experiences that are multi-directional, multi-use, and multiplayer. Through realistic technologies like augmented reality (AR), NFC tagging, haptics, web views, and generative AI-based chatbots, Realworld’s content incorporates user choices and actions, dynamically altering story paths and enhancing engagement. With an average session time of 59 minutes—significantly longer than short-form content, typically under five minutes—Realworld has achieved 700,000 members and 4 million total players, establishing itself as a community-driven content platform. Realworld’s catalog continues to expand, with a focus on drama, thriller, and mystery genres. The “Real Crimescene” series, a popular role-playing detective experience, has drawn over 1 million players, positioning Realworld as a prominent genre-based content leader and earning it recognition in the “2022 MZ Megatrends” list by University Tomorrow.