Product Detail

Vita BunnyCharacter

Description

We are planning and producing a plush key ring, which will be worn by a K-pop idol-turned-actress, Kang Hye-won, exposed on Friendly Competition, a webtoon-based TV series scheduled to air late this year or early next year. The key ring will feature Vita Bunny, a character developed by the company. After the TV series airs, we plan to pivot into the character intellectual property(IP) business by increasing awareness of the character through funding and merchandising.