BEAUTIFUL THINGS is an original character IP studio based in Busan, Korea, creating distinctive characters and stories that connect culture, creativity, and everyday life.

Founded in 2023, BEAUTIFUL THINGS develops original character IPs and expands them into a wide range of content and business opportunities, including merchandise, licensing, exhibitions, brand collaborations, digital content, animation, and publishing.

Our original IP portfolio includes PATISCREW, a character-driven fantasy world centered around desserts, friendship, adventure, and growth; Cherry, Berry, Cookie!, a playful children’s IP inspired by curiosity and imagination; and Hello, Bonggu!, a warm and comforting story about everyday life with a companion dog.

BEAUTIFUL THINGS has introduced its characters through exhibitions and creative events in Korea and overseas while continuously developing merchandise and exploring new opportunities in the global content and licensing markets.

Our goal is to grow our original characters beyond individual products into long-lasting global IP brands that can connect with audiences across different cultures and platforms.

BEAUTIFUL THINGS is open to partnerships in IP licensing, brand collaboration, merchandising, publishing, digital content, animation, distribution, and global market expansion.