Devil’s Candy is a next-generation enterta-tech company focused on character IP development, animation production, and global licensing business.
We create original character IPs that deliver unique entertainment by combining creativity and technology. Leveraging these IPs, we expand into various formats, including animation, games, merchandising, and brand collaborations.
1. Global IP Expansion
– Targeting international markets by connecting original animations with global streaming and broadcasting platforms.
2. Licensing Business Model
– Expanding business through character IP commercialization, as well as collaborations in games, publishing, and brand partnerships.
3. Branded Content Production
– Expertise in producing advertising and digital content, with strong creative and media execution capabilities for brand marketing.
TV Show
Category : Copyright-holding Distributor, Producer, Production/Content Creation, Advertising/Promotion, Media Agency/Brand
Business Type : Program Copyright Deals, Co-Production/Collaboration, Investment Attraction
Character
Category : Licensor, License/Manufacturer
Business Type : License Deals, Co-Production/Collaboration, Investment Attraction, Product Distribution
Animation
Category : Copyright-holding Distributor, Producer
Business Type : Program Copyright Deals, Co-Production/Collaboration, Investment Attraction, Licensing
2026
Expanding Heeppeep globally
Building an animation-driven IP universe
Advancing global partnerships and investment discussions
2025
Developed and launched flagship IP Heeppeep
Strategically pivoted into a Character Entertainment Company
Repositioned Devil’s Candy as a Character IP & Animation Studio
Initiated full-scale global market expansion
Established an integrated IP business model across animation, licensing, and brand collaborations
2024
Successfully executed major advertising and creative campaigns
Delivered strong brand identity and creative campaign outcomes
Strengthened industry recognition through digital and branding campaigns
?? Awards & Recognition
Korea Advertising Awards / Bronze (KB Direct / Man-gi is Coming)
Korea Advertising Awards / Bronze (Devil’s Candy / Corporate Identity Design)
A.N.D Award 2024 / Winner (KB Direct / Man-gi is Coming)
iF Design Award 2024 / Winner (Devil’s Candy / Corporate Identity Design)
German Design Award 2024 / Winner (Devil’s Candy / Corporate Identity Design)
2023
Operated primarily as a campaign-focused creative studio
Executed multiple brand identity and advertising film projects
Strengthened capabilities in digital advertising, branding, and campaign production
Built the foundation for future character IP business
2022
Founded Devil’s Candy
Launched as a creative content and brand studio