[Awareness - The Journey of Yoga Mood]
The Awakening:
From Survival to Existence For a long time, I lived as a diligent student and employee, faithfully fulfilling the roles society assigned to me without truly knowing who I was. I lived under the illusion that happiness only existed in the future, constantly sacrificing my 'today' for the next goal, working aimlessly hard without a true sense of direction.

The breaking point came, ironically, at the moment I joined the company I had dreamed of. At the peak of my professional success, my mental health collapsed, followed by physical health issues that led to surgery. Waiting alone for that surgery, I had a profound realization: "If I continue to live this way, I will truly regret it at the end of my life."

The Transformation:
Here, Now, and Me After surgery, my old worldview completely shattered. During my recovery, I discovered yoga. Among the many lessons I learned during my Yoga Teacher Training, three words left the deepest impact on my soul: "Here, Now, and Me."

By moving my body and focusing on my breath, I realized that I must exist fully in this very moment. This realization naturally transformed my life. I returned to my lifelong passion for drawing, sharing yoga-themed illustrations on Instagram. To my surprise, the community grew rapidly, and heartfelt requests for merchandise led me to open the 'Yoga Mood' store. It was the moment all the scattered puzzles of my life’s experiences finally clicked into place.

Brand Mission: Encouraging Self-Recovery and Observation.
Through the character 'Yoga Mood,' I want to deliver the power of 'Me' to others. I want to provide the strength for self-recovery and mindful observation to those who are struggling with questions like "Who am I?", "Where am I headed?", or "Why am I struggling right now?" Just as I found the courage to dismantle my old life and build 'Yoga Mood' from the ground up, I hope my brand gives that same courage to others.

Character Identity: Perfection in Imperfection.
The character 'Yoga Mood' is defined by its endearing clumsiness—a small, infant-like friend waddling through yoga poses. While people often associate yoga with extreme flexibility and perfect postures, 'Yoga Mood' is different. It is not perfect or glamorous, but it does its absolute best in every moment. This relatability resonates deeply with our customers, reminding them of their own journeys. Through this friendly character, I wish to share the heart of yoga: "Existing fully as oneself, here and now."

Our Commitment Running this company, I have received immense love from my community. I manage Yoga Mood with a heart of deep gratitude, striving to return that love to every customer who makes this life possible for me. My goal will always be to help everyone breathe, move, and exist beautifully as they are.