2waylabel
BroadcastingStartupImmersive ContentOther
- Website : https://www.2waylabel.com/
- Location : room 1026 35 Neungdong-ro 19-gil, Gwangjin-gu, Seoul, Republic of Korea
2waylabel is an "Execution-Oriented China Business Outsourcing Partner" dedicated to helping Korean enterprises, brands, content distributors, and artists successfully enter the Chinese market.
1. Core Values & Slogan
"Your In-house China Business Team in the Field": We go beyond simple consulting. For companies without an internal China business division, we act as your dedicated outsourcing team, handling all practical operations and field execution.
Execution-Focused: Moving past strategic proposals, we focus on generating tangible sales and results through direct collaboration with local Chinese channels.
2. Key Business Areas
Brand (Distribution & Marketing)
Marketability analysis and positioning consulting for brands (cosmetics, etc.) in the Chinese market.
Digital marketing and viral campaign operations using major platforms such as Xiaohongshu (Little Red Book) and Douyin (TikTok).
Securing local distribution channels and establishing robust supply networks by connecting brands with B2B wholesale distributors.
Entertainment (Content & Artists)
Management and booking for Korean artists and influencers for their activities in China (advertising, events, etc.).
Localization of K-content (short-form dramas, etc.) and sales/distribution across Chinese platforms.
Key Track Record:
Currently managing Chinese activities for Kim Hye-jin (from Single’s Inferno 4).
Successfully executed the Chinese distribution and sales for 2025 Rookie Idol Trading Cards.
1. Core Values & Slogan
"Your In-house China Business Team in the Field": We go beyond simple consulting. For companies without an internal China business division, we act as your dedicated outsourcing team, handling all practical operations and field execution.
Execution-Focused: Moving past strategic proposals, we focus on generating tangible sales and results through direct collaboration with local Chinese channels.
2. Key Business Areas
Brand (Distribution & Marketing)
Marketability analysis and positioning consulting for brands (cosmetics, etc.) in the Chinese market.
Digital marketing and viral campaign operations using major platforms such as Xiaohongshu (Little Red Book) and Douyin (TikTok).
Securing local distribution channels and establishing robust supply networks by connecting brands with B2B wholesale distributors.
Entertainment (Content & Artists)
Management and booking for Korean artists and influencers for their activities in China (advertising, events, etc.).
Localization of K-content (short-form dramas, etc.) and sales/distribution across Chinese platforms.
Key Track Record:
Currently managing Chinese activities for Kim Hye-jin (from Single’s Inferno 4).
Successfully executed the Chinese distribution and sales for 2025 Rookie Idol Trading Cards.
Business Description
Key Track Record & Recent Projects
1. Chinese Management for Kim Hye-jin (Single’s Inferno 4)
Comprehensive management of Chinese social media presence and active representation for advertising and commercial opportunities within the Greater China region.
2. Distribution and Sales of '2025 Rookie Idol Collection Cards'
Spearheaded the sales, distribution, and export of Break & Company’s "2025 Rookie Idol Collection Cards" into the Chinese market.
3. Xiaohongshu (Little Red Book) SNS Seeding
Executed strategic viral marketing and SNS seeding campaigns on Xiaohongshu for various Korean businesses, including restaurants and Airbnb properties, to increase visibility among Chinese tourists.
4. Career Development Lectures for International Students
Conducted specialized career education and guest lectures for international students at prestigious institutions, including Kwangwoon University and Halla University in Wonju, Gangwon-do.
1. Chinese Management for Kim Hye-jin (Single’s Inferno 4)
Comprehensive management of Chinese social media presence and active representation for advertising and commercial opportunities within the Greater China region.
2. Distribution and Sales of '2025 Rookie Idol Collection Cards'
Spearheaded the sales, distribution, and export of Break & Company’s "2025 Rookie Idol Collection Cards" into the Chinese market.
3. Xiaohongshu (Little Red Book) SNS Seeding
Executed strategic viral marketing and SNS seeding campaigns on Xiaohongshu for various Korean businesses, including restaurants and Airbnb properties, to increase visibility among Chinese tourists.
4. Career Development Lectures for International Students
Conducted specialized career education and guest lectures for international students at prestigious institutions, including Kwangwoon University and Halla University in Wonju, Gangwon-do.
