99 Pictures Co., Ltd.
BroadcastingStoryOther
3LsLab / 99Pictures Co., Ltd.
3LsLab is a creator-driven studio and IP development lab under 99Pictures Co., Ltd., led by producer Jung Hyunjung.
Backed by over 20 years of experience across development, production, and marketing, the company builds on a strong track record of commercially successful and artistically distinctive content. Its foundation spans from Korea’s cinematic golden era to the current global streaming landscape.
3LsLab operates as a boutique studio integrating planning, development, packaging, and strategic financing, focusing on globally scalable IP across film, series, and animation.
The company’s leadership brings experience from major industry players including Sidus, Mystic Story (Persona – IU), and Aurora Media, where projects such as Seocho-dong were developed and emerging talent was discovered and nurtured. It has also been involved in international festival projects such as Jamojaya (Sundance & Busan IFF), and industry initiatives including the Aurora Media Award in collaboration with the Busan International Film Festival.
Currently, 3LsLab is developing a slate of high-concept projects, including the fantasy spectacle drama feature Luminaries (Hwasin), the aerospace romance series Solar Lovers, and additional film, series, and animation projects for global markets.
3LsLab is a creator-driven studio and IP development lab under 99Pictures Co., Ltd., led by producer Jung Hyunjung.
Backed by over 20 years of experience across development, production, and marketing, the company builds on a strong track record of commercially successful and artistically distinctive content. Its foundation spans from Korea’s cinematic golden era to the current global streaming landscape.
3LsLab operates as a boutique studio integrating planning, development, packaging, and strategic financing, focusing on globally scalable IP across film, series, and animation.
The company’s leadership brings experience from major industry players including Sidus, Mystic Story (Persona – IU), and Aurora Media, where projects such as Seocho-dong were developed and emerging talent was discovered and nurtured. It has also been involved in international festival projects such as Jamojaya (Sundance & Busan IFF), and industry initiatives including the Aurora Media Award in collaboration with the Busan International Film Festival.
Currently, 3LsLab is developing a slate of high-concept projects, including the fantasy spectacle drama feature Luminaries (Hwasin), the aerospace romance series Solar Lovers, and additional film, series, and animation projects for global markets.
Business Description
PROJECT LINE-UP & BUSINESS STATUS
LUMINARIES (Hwasin)
Fantasy Spectacle Drama | Feature Film | 120 min
A man with mysterious healing powers is drawn into a hidden world after meeting a woman who changes his destiny.
Status: Production-ready project seeking equity investment and international co-production partners
Opportunity: Feature film with strong franchise and IP expansion potential
SOLAR LOVERS
Aerospace / Romance | Series (18 Episodes) / Film
A satellite engineer and a white-hat hacker reconnect through a space-related project, navigating love and personal choices within the evolving aerospace industry.
Status: In development – full 18-episode storyline completed; targeting China and broader Asian markets
Opportunity: Co-production and platform partnerships
BEHIND THE SCENE
Espionage / Action / Drama | Series
A detective and a prosecutor are drawn into a hidden espionage network operating beneath Korean society.
Status: In development – treatment in progress; structured as a multi-format IP
Opportunity: OTT platforms and international co-production
MIDNIGHT SHOPPER
Fantasy / Animation
In an AI-driven shopping world, human desires materialize—revealing the hidden psychology of consumption and identity.
Status: In development – animation IP
Opportunity: Global distribution and cross-media expansion
LUMINARIES (Hwasin)
Fantasy Spectacle Drama | Feature Film | 120 min
A man with mysterious healing powers is drawn into a hidden world after meeting a woman who changes his destiny.
Status: Production-ready project seeking equity investment and international co-production partners
Opportunity: Feature film with strong franchise and IP expansion potential
SOLAR LOVERS
Aerospace / Romance | Series (18 Episodes) / Film
A satellite engineer and a white-hat hacker reconnect through a space-related project, navigating love and personal choices within the evolving aerospace industry.
Status: In development – full 18-episode storyline completed; targeting China and broader Asian markets
Opportunity: Co-production and platform partnerships
BEHIND THE SCENE
Espionage / Action / Drama | Series
A detective and a prosecutor are drawn into a hidden espionage network operating beneath Korean society.
Status: In development – treatment in progress; structured as a multi-format IP
Opportunity: OTT platforms and international co-production
MIDNIGHT SHOPPER
Fantasy / Animation
In an AI-driven shopping world, human desires materialize—revealing the hidden psychology of consumption and identity.
Status: In development – animation IP
Opportunity: Global distribution and cross-media expansion
