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Adlib.co.,ltd.

'Somebody Family' logo presented in soft green typography on a pastel yellow background, expressing a warm, cozy, and friendly character-driven lifestyle brand identity.
Character
  • Website :
  • Location : 1210 16 Dongbu-ro 26-gil, Dong-gu, Daegu, Republic of Korea
Somebody Family is a character lifestyle brand built on original character IP, delivering warm and comforting emotional value through unique character-driven designs. The brand focuses on expanding global licensing opportunities and character-based product development.

Our characters have been featured on VISA card designs in the United States, and we produce character merchandise such as keyrings and lifestyle goods. We are currently preparing homewear and pajama product lines and plan to expand into hair and body care categories, developing the brand into a comprehensive character lifestyle brand.

With strong in-house IP development and reliable manufacturing partnerships, Somebody Family collaborates with global partners in licensing, co-branding, and character-driven product businesses.

We have also worked with manufacturing partners in Dongguan, China to produce character merchandise, gaining practical experience in overseas production and supply chain collaboration.

In the future, we aim to expand the Somebody Family IP into animation and digital content, exploring new opportunities for content development based on the character universe.

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Business Description

Development and management of original character IP “Somebody Family”

Character IP featured on VISA card designs in the U.S. market

Production and sales of character merchandise including keyrings (manufactured with partners in Dongguan, China)

Preparation for homewear and pajama product lines

Planning expansion into hair care and body care categories

Active pursuit of global licensing partnerships and brand collaborations

Content

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