**Adlib Co., Ltd.** is an IT and content company specializing in software development and digital marketing. In 2023, we generated approximately **KRW 1.1 billion** in annual revenue and expanded into the global licensing business by launching our original character IP, **“Somebody Family.”**
**Our key strengths are:**
**1. Proven B2B Licensing:** Through an official partnership with **Card.com**, our character IP was successfully commercialized on VISA card designs distributed across the United States.
**2. Digital Marketing Expertise:** We create short-form content optimized for **Douyin, Xiaohongshu, Instagram Reels, and TikTok**, helping expand global brand awareness.
**3. Product Development & Manufacturing:** We recently completed premium pajama prototypes featuring the Somebody Family IP in **Shanghai, China**, and maintain a stable production network for character merchandise and homewear products to support global licensing and commercialization.
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Business Description
1. Original Character IP and Global Licensing
Adlib develops and manages its original lifestyle character IP, **“Somebody Family,”** focusing on global licensing, brand collaborations, and merchandise commercialization.
2. Proven U.S. Licensing Experience
Through an official partnership with **Card.com**, Somebody Family was successfully commercialized on VISA card designs distributed across the United States, demonstrating its credibility and commercial value.
3. Product Development and Manufacturing
We completed premium pajama prototypes featuring Somebody Family in **Shanghai, China**, and maintain a stable production network through manufacturing partnerships in **Dongguan** for character merchandise and lifestyle products.
4. Digital Marketing Expertise
We leverage software development and digital marketing capabilities to create content optimized for **Douyin, Xiaohongshu, Instagram Reels, and TikTok**, supporting global brand growth and licensing opportunities.
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