Somebody Family
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- Types of genre
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Character
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- Year of Production
- 2019
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Others
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- Production Stage
- Completed Program
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- Detailed Genre
- Entertainment
Summary
1. Concept & Universe
“Somebody Family” is a premium lifestyle character IP created to provide warmth, comfort, and emotional connection for modern audiences. Featuring 12 distinctive family-themed characters with engaging stories and refined visuals, it appeals to consumers of all ages.
2. Key Global Achievements & Differentiation
Through an official licensing partnership with 'Card.com', Somebody Family has been successfully commercialized on VISA card designs issued across the United States, demonstrating its credibility and commercial value in the global B2B market. In addition, leveraging our in-house IT and digital marketing expertise, we create and operate content optimized for Douyin, Xiaohongshu, Instagram Reels, and TikTok.
3. Licensing Expansion
We are expanding Somebody Family into various lifestyle categories, including character merchandise, premium homewear, pajamas, and living products. We recently completed premium pajama prototypes featuring Somebody Family IP.
“Somebody Family” is a premium lifestyle character IP created to provide warmth, comfort, and emotional connection for modern audiences. Featuring 12 distinctive family-themed characters with engaging stories and refined visuals, it appeals to consumers of all ages.
2. Key Global Achievements & Differentiation
Through an official licensing partnership with 'Card.com', Somebody Family has been successfully commercialized on VISA card designs issued across the United States, demonstrating its credibility and commercial value in the global B2B market. In addition, leveraging our in-house IT and digital marketing expertise, we create and operate content optimized for Douyin, Xiaohongshu, Instagram Reels, and TikTok.
3. Licensing Expansion
We are expanding Somebody Family into various lifestyle categories, including character merchandise, premium homewear, pajamas, and living products. We recently completed premium pajama prototypes featuring Somebody Family IP.
Company Profile
Character
**Adlib Co., Ltd.** is an IT and content company specializing in software development and digital marketing. In 2023, we generated approximately **KRW 1.1 billion** in annual revenue and expanded into the global licensing business by launching our original character IP, **“Somebody Family.”**
**Our key strengths are:**
**1. Proven B2B Licensing:** Through an official partnership with **Card.com**, our character IP was successfully commercialized on VISA card designs distributed across the United States.
**2. Digital Marketing Expertise:** We create short-form content optimized for **Douyin, Xiaohongshu, Instagram Reels, and TikTok**, helping expand global brand awareness.
**3. Product Development & Manufacturing:** We recently completed premium pajama prototypes featuring the Somebody Family IP in **Shanghai, China**, and maintain a stable production network for character merchandise and homewear products to support global licensing and commercialization.
**Our key strengths are:**
**1. Proven B2B Licensing:** Through an official partnership with **Card.com**, our character IP was successfully commercialized on VISA card designs distributed across the United States.
**2. Digital Marketing Expertise:** We create short-form content optimized for **Douyin, Xiaohongshu, Instagram Reels, and TikTok**, helping expand global brand awareness.
**3. Product Development & Manufacturing:** We recently completed premium pajama prototypes featuring the Somebody Family IP in **Shanghai, China**, and maintain a stable production network for character merchandise and homewear products to support global licensing and commercialization.