BEAKER&FLASK CO.,LTD.
FashionStartup
- Website : theuaq.com
- Location : 4F 65 Sangdo-ro 53-gil, Dongjak-gu, Seoul, Republic of Korea
Beaker & Flask Co., Ltd. operates uncharted aesthetic quest (uaq), a design-led lifestyle brand spanning beauty, jewelry, fashion, and accessories.
Built on the philosophy of exploring aesthetics in everyday life, uaq focuses on the integration of function, sensory experience, and object design. The brand began with a functional scalp tonic and expanded its concept by developing wearable jewelry straps, redefining the relationship between beauty and fashion. It has since grown into apparel, bags, and accessories, with all categories connected through a single, cohesive design universe.
Rather than treating products as standalone consumer goods, uaq designs each item as a “wearable object,” carefully considering daily usage scenarios, portability, and styling. Through this approach, the brand reinterprets self-care and everyday routines as aesthetic experiences.
Beaker & Flask Co., Ltd. has validated the brand’s design competitiveness through international design awards, global exhibitions, and collaborations with overseas select shops and buyers. Currently, the company is focused on expanding global B2B distribution and strengthening uaq’s position as a distinctive, design-driven lifestyle brand.
Moving forward, the company aims to continue multi-category expansion rooted in the brand’s design universe, establishing uaq as a recognizable global brand with a unique aesthetic identity.
Built on the philosophy of exploring aesthetics in everyday life, uaq focuses on the integration of function, sensory experience, and object design. The brand began with a functional scalp tonic and expanded its concept by developing wearable jewelry straps, redefining the relationship between beauty and fashion. It has since grown into apparel, bags, and accessories, with all categories connected through a single, cohesive design universe.
Rather than treating products as standalone consumer goods, uaq designs each item as a “wearable object,” carefully considering daily usage scenarios, portability, and styling. Through this approach, the brand reinterprets self-care and everyday routines as aesthetic experiences.
Beaker & Flask Co., Ltd. has validated the brand’s design competitiveness through international design awards, global exhibitions, and collaborations with overseas select shops and buyers. Currently, the company is focused on expanding global B2B distribution and strengthening uaq’s position as a distinctive, design-driven lifestyle brand.
Moving forward, the company aims to continue multi-category expansion rooted in the brand’s design universe, establishing uaq as a recognizable global brand with a unique aesthetic identity.
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Business Description
Beaker & Flask Co., Ltd. operates a design-driven, multi-category business centered on uncharted aesthetic quest (uaq). The company’s core activities span product development, distribution, and long-term brand expansion.
1) Multi-Category Product Development
The brand develops products across beauty, jewelry, apparel, bags, and accessories, starting from its core scalp tonic line. All products are planned based on a unified design universe and usage context. A non-seasonal, modular product structure is adopted to minimize inventory and production risks.
2) Design-Led Brand Management
With a strong track record of international design awards, uaq emphasizes a balanced integration of function and aesthetics. Visual identity, packaging, and object design are treated as core brand assets, ensuring a consistent brand experience across categories.
3) Domestic and Global Distribution (B2B-Focused)
In Korea, the company operates through its official channels and physical touchpoints. Internationally, it expands B2B distribution through global exhibitions, trade shows, and collaborations with select shops and buyers. The company follows a diversified, multi-country expansion strategy rather than relying on a single market.
4) Global Compliance and Market Readiness
Key registrations and regulatory requirements for overseas markets have been progressively completed, enabling entry into major regions including Europe, Japan, North America, and Asia. The company prioritizes stable distribution structures and long-term brand growth over short-term sales volume.
5) Brand Universe–Driven Expansion Strategy
Going forward, Beaker & Flask aims to expand uaq’s brand universe through new categories and collaborations that align organically with existing products, building a sustainable business model centered on design assets and brand experience.
1) Multi-Category Product Development
The brand develops products across beauty, jewelry, apparel, bags, and accessories, starting from its core scalp tonic line. All products are planned based on a unified design universe and usage context. A non-seasonal, modular product structure is adopted to minimize inventory and production risks.
2) Design-Led Brand Management
With a strong track record of international design awards, uaq emphasizes a balanced integration of function and aesthetics. Visual identity, packaging, and object design are treated as core brand assets, ensuring a consistent brand experience across categories.
3) Domestic and Global Distribution (B2B-Focused)
In Korea, the company operates through its official channels and physical touchpoints. Internationally, it expands B2B distribution through global exhibitions, trade shows, and collaborations with select shops and buyers. The company follows a diversified, multi-country expansion strategy rather than relying on a single market.
4) Global Compliance and Market Readiness
Key registrations and regulatory requirements for overseas markets have been progressively completed, enabling entry into major regions including Europe, Japan, North America, and Asia. The company prioritizes stable distribution structures and long-term brand growth over short-term sales volume.
5) Brand Universe–Driven Expansion Strategy
Going forward, Beaker & Flask aims to expand uaq’s brand universe through new categories and collaborations that align organically with existing products, building a sustainable business model centered on design assets and brand experience.
