SQUARE CALM EYES RELIEF BAG
Fashion
- Year of Production
- 2025
- Product Type
- Bags
Summary
The SQUARE CALM EYES RELIEF BAG features a structured silhouette and restrained black tones, visually expressing calmness and balance in everyday life. It reflects uaq’s approach where fashion and lifestyle intersect through design.
Company Profile
Fashion Startup
BEAKER&FLASK CO.,LTD.
Beaker & Flask Co., Ltd. operates uncharted aesthetic quest (uaq), a design-led lifestyle brand spanning beauty, jewelry, fashion, and accessories.
Built on the philosophy of exploring aesthetics in everyday life, uaq focuses on the integration of function, sensory experience, and object design. The brand began with a functional scalp tonic and expanded its concept by developing wearable jewelry straps, redefining the relationship between beauty and fashion. It has since grown into apparel, bags, and accessories, with all categories connected through a single, cohesive design universe.
Rather than treating products as standalone consumer goods, uaq designs each item as a “wearable object,” carefully considering daily usage scenarios, portability, and styling. Through this approach, the brand reinterprets self-care and everyday routines as aesthetic experiences.
Beaker & Flask Co., Ltd. has validated the brand’s design competitiveness through international design awards, global exhibitions, and collaborations with overseas select shops and buyers. Currently, the company is focused on expanding global B2B distribution and strengthening uaq’s position as a distinctive, design-driven lifestyle brand.
Moving forward, the company aims to continue multi-category expansion rooted in the brand’s design universe, establishing uaq as a recognizable global brand with a unique aesthetic identity.
Built on the philosophy of exploring aesthetics in everyday life, uaq focuses on the integration of function, sensory experience, and object design. The brand began with a functional scalp tonic and expanded its concept by developing wearable jewelry straps, redefining the relationship between beauty and fashion. It has since grown into apparel, bags, and accessories, with all categories connected through a single, cohesive design universe.
Rather than treating products as standalone consumer goods, uaq designs each item as a “wearable object,” carefully considering daily usage scenarios, portability, and styling. Through this approach, the brand reinterprets self-care and everyday routines as aesthetic experiences.
Beaker & Flask Co., Ltd. has validated the brand’s design competitiveness through international design awards, global exhibitions, and collaborations with overseas select shops and buyers. Currently, the company is focused on expanding global B2B distribution and strengthening uaq’s position as a distinctive, design-driven lifestyle brand.
Moving forward, the company aims to continue multi-category expansion rooted in the brand’s design universe, establishing uaq as a recognizable global brand with a unique aesthetic identity.
