bluezonwide co., ltd
Other
- Website : http://bluezonwide.co.kr/
- Location : 4F 735 Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea
Bluezonwide Co., Ltd. is a Korea-based beauty company specializing in the development and operation of K-beauty brands for global markets.
Its core brand, EITHER&, is built on the philosophy of “confidence in every choice,” offering makeup and cleansing products that reflect individuality and lifestyle.
EITHER& has experience utilizing K-pop artists as brand muses in overseas brand communications, contributing to brand awareness and image building among global consumers.
These collaborations serve as selective marketing assets, which can be flexibly applied depending on market characteristics and distribution strategies.
Its core brand, EITHER&, is built on the philosophy of “confidence in every choice,” offering makeup and cleansing products that reflect individuality and lifestyle.
EITHER& has experience utilizing K-pop artists as brand muses in overseas brand communications, contributing to brand awareness and image building among global consumers.
These collaborations serve as selective marketing assets, which can be flexibly applied depending on market characteristics and distribution strategies.
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Business Description
Bluezonwide focuses on developing and operating makeup and cleansing products under its core brand, EITHER&.
The product portfolio includes cushion foundations, lip tints, lip oils, and cleansing balms, with an emphasis on user-friendly design, product performance, and modern aesthetics.
Currently, EITHER& is expanding globally through the following markets:
-Japan: Stable distribution through offline variety stores and online platforms
-Korea: Presence in major health & beauty stores and online channels
-United States: Online sales via Amazon and collaboration with local distribution partners
-Southeast Asia: Market testing and expansion through leading e-commerce platforms such as Shopee
Rather than focusing solely on short-term sales, Bluezonwide adopts a step-by-step global strategy that emphasizes market validation, consumer data analysis, strategic partnerships, and sustainable brand growth.
The product portfolio includes cushion foundations, lip tints, lip oils, and cleansing balms, with an emphasis on user-friendly design, product performance, and modern aesthetics.
Currently, EITHER& is expanding globally through the following markets:
-Japan: Stable distribution through offline variety stores and online platforms
-Korea: Presence in major health & beauty stores and online channels
-United States: Online sales via Amazon and collaboration with local distribution partners
-Southeast Asia: Market testing and expansion through leading e-commerce platforms such as Shopee
Rather than focusing solely on short-term sales, Bluezonwide adopts a step-by-step global strategy that emphasizes market validation, consumer data analysis, strategic partnerships, and sustainable brand growth.
