Character Link
BroadcastingCharacterAnimationImmersive ContentOther
- Website : www.characterlink.co.kr
- Location : 409ho 273, Digital-ro, Guro-gu, Seoul, Korea
Character Link Co., Ltd. Company Profile
■ Overview: A Business Hub Connecting the Global Value of K-Content
Established in 2014, Character Link Co., Ltd. is a premier K-content global business specialist company. Our primary goal is to export highly original and diverse Korean content IPs to the global market and create robust, multi-faceted profit networks.
We develop and discover K-contents with unique concepts—spanning animation, characters, design, brands, art, and webtoons. By seamlessly connecting (linking) original creators with IP users worldwide, we provide a "Total K-Content Business Solution." Understanding that content businesses have different success timings depending on their characteristics, we secure domestic and global business rights and constantly knock on the door of opportunity until the perfect timing of success arrives.
■ Core Competencies: 21 Years of Unrivaled IP Licensing Expertise
Character Link’s CEO, Tae-yeon Cho, brings unparalleled expertise to the industry. Having served as the head of the content licensing division at Son-O-Gong Co., Ltd. for 10 years, he successfully managed over 120 globally renowned IPs, including Spider-Man (Marvel), Teletubbies (BBC), My Melody (Sanrio), StarCraft (Blizzard), Pingu, Kirby, and Octonauts. He is now fully dedicating his profound merchandising and distribution know-how to the globalization of native Korean content IPs.
■ Key Achievements: Major Collaborations & Global Networks
- Top-tier Brand Collaborations: Remarkably, we have achieved outstanding results by developing IP collaborations with famous domestic and international franchise brands—such as Gongcha Korea, Arena Korea, CGV, Dunkin Donuts, Lotteria, Samsung C&T, and Photoism—utilizing purely Korean native design characters, even without animation broadcasting backgrounds.
- Global Expansion: For the past 11 years, we have spearheaded the globalization of domestic IP by participating in over 25 international IP fairs across 16 countries, including the US, Dubai, Sweden, Spain, Japan, China, and Poland. By building global partnerships and expanding overseas sales channels for our core IPs (including ToingToshu, Jijugo, Dalli in Moonshadow, and Hello Wha), Character Link is firmly positioning itself as a leading global OSMU business platform.
■ Overview: A Business Hub Connecting the Global Value of K-Content
Established in 2014, Character Link Co., Ltd. is a premier K-content global business specialist company. Our primary goal is to export highly original and diverse Korean content IPs to the global market and create robust, multi-faceted profit networks.
We develop and discover K-contents with unique concepts—spanning animation, characters, design, brands, art, and webtoons. By seamlessly connecting (linking) original creators with IP users worldwide, we provide a "Total K-Content Business Solution." Understanding that content businesses have different success timings depending on their characteristics, we secure domestic and global business rights and constantly knock on the door of opportunity until the perfect timing of success arrives.
■ Core Competencies: 21 Years of Unrivaled IP Licensing Expertise
Character Link’s CEO, Tae-yeon Cho, brings unparalleled expertise to the industry. Having served as the head of the content licensing division at Son-O-Gong Co., Ltd. for 10 years, he successfully managed over 120 globally renowned IPs, including Spider-Man (Marvel), Teletubbies (BBC), My Melody (Sanrio), StarCraft (Blizzard), Pingu, Kirby, and Octonauts. He is now fully dedicating his profound merchandising and distribution know-how to the globalization of native Korean content IPs.
■ Key Achievements: Major Collaborations & Global Networks
- Top-tier Brand Collaborations: Remarkably, we have achieved outstanding results by developing IP collaborations with famous domestic and international franchise brands—such as Gongcha Korea, Arena Korea, CGV, Dunkin Donuts, Lotteria, Samsung C&T, and Photoism—utilizing purely Korean native design characters, even without animation broadcasting backgrounds.
- Global Expansion: For the past 11 years, we have spearheaded the globalization of domestic IP by participating in over 25 international IP fairs across 16 countries, including the US, Dubai, Sweden, Spain, Japan, China, and Poland. By building global partnerships and expanding overseas sales channels for our core IPs (including ToingToshu, Jijugo, Dalli in Moonshadow, and Hello Wha), Character Link is firmly positioning itself as a leading global OSMU business platform.
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Business Description
Character Link Co., Ltd. Key Business Status
■ Recent Key Business Achievements
Character Link Co., Ltd. is accelerating its global OSMU business, achieving unparalleled licensing milestones across domestic and international markets.
Global Market (Export): We recently signed a master licensing and merchandising contract for our core IP, 'Honey Bunny Toing × Toshu', with 'Hahama', a prominent distribution enterprise in Thailand, successfully establishing a strategic bridgehead for Southeast Asian exports.
Domestic Market (Licensing): We secured a strategic licensing agreement with 'Lotte Cinema', expanding large-scale brand collaborations and specialized merchandise distribution utilization via major theater infrastructures.
■ Core IP Portfolio & Business Operations
We drive highly diversified business models based on an robust lineup of 11 premium K-content IPs for which we hold global business rights.
1. Fandom-Driven New Media & Platform Mega IPs
Honey Bunny Toing × Toshu: Targeting the MZ generation with 300k Instagram followers and 330M cumulative Reels views (over 30% global audience). Following a successful collaboration with Ediya Coffee, its global scalability was solidified by the recent export contract with Thailand's Hahama.
Forcteller Kkalina & Doturi: The mascot of Korea's top fortune-telling app (10M+ downloads), driving an average annual item sales revenue of 12 billion KRW. It boasts powerful brand equity, including collaborations with 7-Eleven (Jan 2025), a New Year's booth at Everland (Feb 2026), and an appearance in the global game 'Play Together'.
Jelly Bear: Launched in 2020, it has secured mainstream brand recognition through continuous high-profile collaborations with market leaders such as Gongcha, CGV, Lotteria, Arena Korea, and Photoism.
Jageunkong & Jijugo: 'Jageunkong', a top Kakao couple emoticon with 40+ series released (including two Hyundai Dept Store pop-ups), and 'Jijugo', a hit KakaoPage webtoon with 38M views and 550k subscribers, command a fierce youth fandom.
2. K-Art, Publishing, Media-Mix & Public-Sector Expansion IPs
Dalli in Moonshadow: A K-Art IP modernizing traditional Korean patterns, spearheading global collaborations with the photo brand 'Photoism', crowdfunding campaigns, and offline bookstore merchandise sales.
Juka & The Land Where Silver Rain Falls: Accelerating global licensing business for 'Juka' from the 18-million-selling 'Comic Maple Story' franchise, and 'The Land Where Silver Rain Falls', a legendary 90s romance manhwa IP by the renowned creator Mira Lee.
Detective Pete & Nabi's Adventure: Leading high-value media businesses with 'Detective Pete', the world's first EBS 3D ESG animenetary, and 'Nabi's Adventure', an animation project based on the webtoon by star writer Bo-tong Kim.
■ Recent Key Business Achievements
Character Link Co., Ltd. is accelerating its global OSMU business, achieving unparalleled licensing milestones across domestic and international markets.
Global Market (Export): We recently signed a master licensing and merchandising contract for our core IP, 'Honey Bunny Toing × Toshu', with 'Hahama', a prominent distribution enterprise in Thailand, successfully establishing a strategic bridgehead for Southeast Asian exports.
Domestic Market (Licensing): We secured a strategic licensing agreement with 'Lotte Cinema', expanding large-scale brand collaborations and specialized merchandise distribution utilization via major theater infrastructures.
■ Core IP Portfolio & Business Operations
We drive highly diversified business models based on an robust lineup of 11 premium K-content IPs for which we hold global business rights.
1. Fandom-Driven New Media & Platform Mega IPs
Honey Bunny Toing × Toshu: Targeting the MZ generation with 300k Instagram followers and 330M cumulative Reels views (over 30% global audience). Following a successful collaboration with Ediya Coffee, its global scalability was solidified by the recent export contract with Thailand's Hahama.
Forcteller Kkalina & Doturi: The mascot of Korea's top fortune-telling app (10M+ downloads), driving an average annual item sales revenue of 12 billion KRW. It boasts powerful brand equity, including collaborations with 7-Eleven (Jan 2025), a New Year's booth at Everland (Feb 2026), and an appearance in the global game 'Play Together'.
Jelly Bear: Launched in 2020, it has secured mainstream brand recognition through continuous high-profile collaborations with market leaders such as Gongcha, CGV, Lotteria, Arena Korea, and Photoism.
Jageunkong & Jijugo: 'Jageunkong', a top Kakao couple emoticon with 40+ series released (including two Hyundai Dept Store pop-ups), and 'Jijugo', a hit KakaoPage webtoon with 38M views and 550k subscribers, command a fierce youth fandom.
2. K-Art, Publishing, Media-Mix & Public-Sector Expansion IPs
Dalli in Moonshadow: A K-Art IP modernizing traditional Korean patterns, spearheading global collaborations with the photo brand 'Photoism', crowdfunding campaigns, and offline bookstore merchandise sales.
Juka & The Land Where Silver Rain Falls: Accelerating global licensing business for 'Juka' from the 18-million-selling 'Comic Maple Story' franchise, and 'The Land Where Silver Rain Falls', a legendary 90s romance manhwa IP by the renowned creator Mira Lee.
Detective Pete & Nabi's Adventure: Leading high-value media businesses with 'Detective Pete', the world's first EBS 3D ESG animenetary, and 'Nabi's Adventure', an animation project based on the webtoon by star writer Bo-tong Kim.
