cnergy
Character
Good branding and good content come together to create new businesses.
Through creative strategies and design, a custom production system, and the establishment of diversified distribution channels, we discover and nurture IPs with growth potential, developing them into sustainable brands.
1. Discovering IP Brands That Grow with Fans
As 'IP OSMU (One Source Multi Use)'—such as producing video adaptations from IPs like art toys, characters, webtoons, and web novels—becomes commonplace, the trend is shifting from simply expanding across content genres to directly developing diverse IP products and utilizing various collaborations.
Synergy discovers and incubates IP creators from diverse fields who resonate with their fandoms.
2. Multi-Product, Small-Batch Production System
For creators struggling with IP brand development within the existing mass production system, we are a specialized IP development company focused on custom production. We manufacture a wide range of IP brand products—including fashion apparel, mobile accessories, household goods, and camping gear—based on new technologies to meet customer needs. 3. A Platform for Communicating with Fans
We build and operate a platform that creates online and offline spaces where the fandom can create, fans can enjoy, and be happy, thereby fostering harmony between artists and fans.
Based on this methodology, we have secured 'Momoi and Nooy,' the follow-up IP to the work of artist Yoon Hye-ji, famous for 'Molang,' as our first IP through a master contract. We are currently preparing contracts with various artists, including Naver Webtoon artists, folk art artists, and web novel writers.
Through creative strategies and design, a custom production system, and the establishment of diversified distribution channels, we discover and nurture IPs with growth potential, developing them into sustainable brands.
1. Discovering IP Brands That Grow with Fans
As 'IP OSMU (One Source Multi Use)'—such as producing video adaptations from IPs like art toys, characters, webtoons, and web novels—becomes commonplace, the trend is shifting from simply expanding across content genres to directly developing diverse IP products and utilizing various collaborations.
Synergy discovers and incubates IP creators from diverse fields who resonate with their fandoms.
2. Multi-Product, Small-Batch Production System
For creators struggling with IP brand development within the existing mass production system, we are a specialized IP development company focused on custom production. We manufacture a wide range of IP brand products—including fashion apparel, mobile accessories, household goods, and camping gear—based on new technologies to meet customer needs. 3. A Platform for Communicating with Fans
We build and operate a platform that creates online and offline spaces where the fandom can create, fans can enjoy, and be happy, thereby fostering harmony between artists and fans.
Based on this methodology, we have secured 'Momoi and Nooy,' the follow-up IP to the work of artist Yoon Hye-ji, famous for 'Molang,' as our first IP through a master contract. We are currently preparing contracts with various artists, including Naver Webtoon artists, folk art artists, and web novel writers.
Business Description
1. Status of IP Discovery and Development
Agency contract signed with 'Molang' creator Yoon Hye-ji
Agency contract signed with Minhwa artist Kim Mi-yeon
Agency contract signed with 'Kkongdali' creator Go Eun-ji
Agency contract signed with 'Young & Rich' character 'Lalabu' creator Kwon Young-shin
Contracts scheduled to be signed with YouTube creator Kim Yed, web novel 'Hunter Kim Emperor's Kingdom Inside His Body' author Kim Jae-yoon, and others
2. Custom Production Activities
Directly producing or commissioning dolls, figures, acrylic keyrings, and various paper goods for artists under agency contracts
3. Licensing Activities
Artist Yoon Hye-ji's 'Momoi and Nui' is currently being commercialized and distributed through various licensing agreements, including 'Momoi Rice Cake Burrito 3-Pack,' the sanitary pad brand 'Yeji Miin,' and the bakery cafe '19g Momoi Bakery Cafe.'
4. Collaboration
Participated as a mascot in the KBS2TV variety show 'Joint Expense Zone,' and an idol group Conducted major collaborations, including domestic and international collaboration pop-up contracts with 'Oh My Girl'.
Agency contract signed with 'Molang' creator Yoon Hye-ji
Agency contract signed with Minhwa artist Kim Mi-yeon
Agency contract signed with 'Kkongdali' creator Go Eun-ji
Agency contract signed with 'Young & Rich' character 'Lalabu' creator Kwon Young-shin
Contracts scheduled to be signed with YouTube creator Kim Yed, web novel 'Hunter Kim Emperor's Kingdom Inside His Body' author Kim Jae-yoon, and others
2. Custom Production Activities
Directly producing or commissioning dolls, figures, acrylic keyrings, and various paper goods for artists under agency contracts
3. Licensing Activities
Artist Yoon Hye-ji's 'Momoi and Nui' is currently being commercialized and distributed through various licensing agreements, including 'Momoi Rice Cake Burrito 3-Pack,' the sanitary pad brand 'Yeji Miin,' and the bakery cafe '19g Momoi Bakery Cafe.'
4. Collaboration
Participated as a mascot in the KBS2TV variety show 'Joint Expense Zone,' and an idol group Conducted major collaborations, including domestic and international collaboration pop-up contracts with 'Oh My Girl'.
