momoi & nooy
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- Types of genre
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Character
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- Year of Production
- 2024
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- Content Type
- Character
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- Target Age
- Adults
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Entertainment
Summary
○ Momoi and Nui are art IPs targeting next-generation kidult collectors, based on the creative capabilities of artist Yoon Hye-ji, whose 15 years of experience operating the global IP "Molang" have been proven. They have high potential to grow into high-end collectible character models that combine exhibitions, art toys, and spatial businesses. They present a new commercialization model that differentiates itself from the existing mass-market character market.
○ Momoi is a self-exploration-oriented character IP derived from a pure Korean word meaning "this side, that side."
○ By establishing a rabbit as a "guide," the worldview is structured around the process of discovering an individual's diverse tastes and identities. Centered on the keyword "coexistence of tastes," it aligns with the emotional consumption trends of the 2030 generation.
○ Momoi is not a character focused simply on personality, but a worldview-oriented IP designed based on the philosophical concept of "taste collection."
○ It is differentiated from existing merchandise-centric characters by possessing an art-based growth structure that first unveils the worldview through exhibitions and subsequently expands into merchandise.
○ Momoi is a self-exploration-oriented character IP derived from a pure Korean word meaning "this side, that side."
○ By establishing a rabbit as a "guide," the worldview is structured around the process of discovering an individual's diverse tastes and identities. Centered on the keyword "coexistence of tastes," it aligns with the emotional consumption trends of the 2030 generation.
○ Momoi is not a character focused simply on personality, but a worldview-oriented IP designed based on the philosophical concept of "taste collection."
○ It is differentiated from existing merchandise-centric characters by possessing an art-based growth structure that first unveils the worldview through exhibitions and subsequently expands into merchandise.
Company Profile
Character
Good branding and good content come together to create new businesses.
Through creative strategies and design, a custom production system, and the establishment of diversified distribution channels, we discover and nurture IPs with growth potential, developing them into sustainable brands.
1. Discovering IP Brands That Grow with Fans
As 'IP OSMU (One Source Multi Use)'—such as producing video adaptations from IPs like art toys, characters, webtoons, and web novels—becomes commonplace, the trend is shifting from simply expanding across content genres to directly developing diverse IP products and utilizing various collaborations.
Synergy discovers and incubates IP creators from diverse fields who resonate with their fandoms.
2. Multi-Product, Small-Batch Production System
For creators struggling with IP brand development within the existing mass production system, we are a specialized IP development company focused on custom production. We manufacture a wide range of IP brand products—including fashion apparel, mobile accessories, household goods, and camping gear—based on new technologies to meet customer needs. 3. A Platform for Communicating with Fans
We build and operate a platform that creates online and offline spaces where the fandom can create, fans can enjoy, and be happy, thereby fostering harmony between artists and fans.
Based on this methodology, we have secured 'Momoi and Nooy,' the follow-up IP to the work of artist Yoon Hye-ji, famous for 'Molang,' as our first IP through a master contract. We are currently preparing contracts with various artists, including Naver Webtoon artists, folk art artists, and web novel writers.
Through creative strategies and design, a custom production system, and the establishment of diversified distribution channels, we discover and nurture IPs with growth potential, developing them into sustainable brands.
1. Discovering IP Brands That Grow with Fans
As 'IP OSMU (One Source Multi Use)'—such as producing video adaptations from IPs like art toys, characters, webtoons, and web novels—becomes commonplace, the trend is shifting from simply expanding across content genres to directly developing diverse IP products and utilizing various collaborations.
Synergy discovers and incubates IP creators from diverse fields who resonate with their fandoms.
2. Multi-Product, Small-Batch Production System
For creators struggling with IP brand development within the existing mass production system, we are a specialized IP development company focused on custom production. We manufacture a wide range of IP brand products—including fashion apparel, mobile accessories, household goods, and camping gear—based on new technologies to meet customer needs. 3. A Platform for Communicating with Fans
We build and operate a platform that creates online and offline spaces where the fandom can create, fans can enjoy, and be happy, thereby fostering harmony between artists and fans.
Based on this methodology, we have secured 'Momoi and Nooy,' the follow-up IP to the work of artist Yoon Hye-ji, famous for 'Molang,' as our first IP through a master contract. We are currently preparing contracts with various artists, including Naver Webtoon artists, folk art artists, and web novel writers.