Contents Lab HU Co.,Ltd
BroadcastingCharacterAnimationStartup
- Website : www.global-hu.com
- Location : #1517 99 Seongsuil-ro, Seongdong-gu, Seoul, Republic of Korea
Contents Lab HU Co., Ltd. is a content production company that combines professional broadcasting experience with generative AI technology to develop and produce new video content. Based on extensive experience in variety shows, documentary-style programs, current affairs, and radio, the company creates AI short films, short-form series, character IPs, and content targeted at the Chinese market.
By analyzing trends and audience data from Chinese platforms, Contents Lab HU develops content with global distribution potential from the planning stage. The company is also building an AI-powered production pipeline to enable faster, more experimental, and scalable video production.
By analyzing trends and audience data from Chinese platforms, Contents Lab HU develops content with global distribution potential from the planning stage. The company is also building an AI-powered production pipeline to enable faster, more experimental, and scalable video production.
Business Description
Contents Lab HU Co., Ltd. operates across three core business areas: broadcast content production, AI-powered content development, and China market intelligence.
First, the company produces broadcast and OTT content. Based on its expertise in planning and structuring entertainment, factual, current-affairs, and short-form content, Contents Lab HU has produced a 30-episode slate of original programs for SK Btv, including Heungchinso and Heung Stage.
Second, the company develops AI-powered content. Contents Lab HU applies generative AI to video production, character development, worldbuilding, localization, dubbing, and automated production workflows. Its original AI short film The Last EDEN won Best AI Film at international film festivals, and the company is currently developing new AI-based IPs such as the animated project Dangling Friends.
Third, Through its own China-focused content magazine channel, 1mm/HU Magazine, and data from major Chinese platforms such as Douyin, Bilibili, Xiaohongshu, and Weibo, the company analyzes content trends, audience reactions, platform dynamics, and IP/format movements.
Fourth, the company is developing an AI-based B2B SaaS platform called HU Intelligence. The service is designed to provide content planning insights for production companies, IP owners, brands, and global media companies preparing to enter the Chinese and broader Asian markets. Its goal is to support K-content planning, production, localization, and export strategy through data-driven intelligence.
First, the company produces broadcast and OTT content. Based on its expertise in planning and structuring entertainment, factual, current-affairs, and short-form content, Contents Lab HU has produced a 30-episode slate of original programs for SK Btv, including Heungchinso and Heung Stage.
Second, the company develops AI-powered content. Contents Lab HU applies generative AI to video production, character development, worldbuilding, localization, dubbing, and automated production workflows. Its original AI short film The Last EDEN won Best AI Film at international film festivals, and the company is currently developing new AI-based IPs such as the animated project Dangling Friends.
Third, Through its own China-focused content magazine channel, 1mm/HU Magazine, and data from major Chinese platforms such as Douyin, Bilibili, Xiaohongshu, and Weibo, the company analyzes content trends, audience reactions, platform dynamics, and IP/format movements.
Fourth, the company is developing an AI-based B2B SaaS platform called HU Intelligence. The service is designed to provide content planning insights for production companies, IP owners, brands, and global media companies preparing to enter the Chinese and broader Asian markets. Its goal is to support K-content planning, production, localization, and export strategy through data-driven intelligence.
