details
CharacterCartoonStartupOther
- Website : www.dearmymuse.com / www.toonique.co.kr
- Location : Dada building 41, Dongmak-ro 3-gil, Mapo-gu, Seoul, Korea
Details was founded on the question: "Would we really get tired if our favorite things became our work?" When you first start working with Details, you might find it a bit unusual. Rather than forcibly researching and following trends, Details, where hobbies are the work itself, recognizes and analyzes the needs from the perspectives of clients and consumers, proposing collaborations in the most accessible and trendy ways.
Details, established in May 2021, is a startup that has just passed its three-year mark. It achieved sales of 3.5 billion KRW in 2021, 10 billion KRW in 2022, and 17.8 billion KRW in 2023, with a target of 30 billion KRW for this year, 2024. With over 60 employees, more than 95% of whom are in their 20s and 30s, the company is driven by their passion and is recognized as one of the fastest-growing startups in the industry.
Details, established in May 2021, is a startup that has just passed its three-year mark. It achieved sales of 3.5 billion KRW in 2021, 10 billion KRW in 2022, and 17.8 billion KRW in 2023, with a target of 30 billion KRW for this year, 2024. With over 60 employees, more than 95% of whom are in their 20s and 30s, the company is driven by their passion and is recognized as one of the fastest-growing startups in the industry.
Business Description
Details operates two brands: "Dear My Muse" based on K-pop, and "TOONIQUE" based on K-webtoon and IP business.
"Dear My Muse," Our K-pop brand, collaborates with approximately 70 artists annually and conducts over 200 promotions each year. On the first floor of our headquarters, the "Dear My Muse Café" not only offers F&B services but also hosts various activities such as the sale of in-house produced merchandise and fan sign events.
TOONIQUE, our K-webtoon brand, holds contracts for around 50 webtoon IPs each year and produces and distributes more than1,000 types of merchandise. TOONIQUE has offline branches including the Hongdae main store, Hapjeong Universe store, and Busan Seomyeon store (scheduled to open on July 1). Each branch hosts over 15 pop-up events annually.
"Dear My Muse," Our K-pop brand, collaborates with approximately 70 artists annually and conducts over 200 promotions each year. On the first floor of our headquarters, the "Dear My Muse Café" not only offers F&B services but also hosts various activities such as the sale of in-house produced merchandise and fan sign events.
TOONIQUE, our K-webtoon brand, holds contracts for around 50 webtoon IPs each year and produces and distributes more than1,000 types of merchandise. TOONIQUE has offline branches including the Hongdae main store, Hapjeong Universe store, and Busan Seomyeon store (scheduled to open on July 1). Each branch hosts over 15 pop-up events annually.
