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Who Can Define Popularity?

Cartoon
WDCP(Who Can Define Popularity?)
Year of Production
2025
Content Type
Other
Target Age
Adult
Quantity
86

Summary

Wherever he goes, men and women of all ages are always drawn to “Cha Siwon.”

As a child, Siwon was deeply shocked when his younger sibling mocked him, saying he would never be popular because he was ugly. Determined to change, he pushed himself relentlessly and transformed into a strikingly handsome young man.

Entering university, Siwon is confident that he will be the most popular student on campus. However, he soon encounters “Hyeong Daun”—a dazzling figure who excels in looks, academics, family background, and personality, effortlessly reigning as the true king of popularity…

Company Profile

Character Cartoon Startup Other

details

Details was founded on the question: "Would we really get tired if our favorite things became our work?" When you first start working with Details, you might find it a bit unusual. Rather than forcibly researching and following trends, Details, where hobbies are the work itself, recognizes and analyzes the needs from the perspectives of clients and consumers, proposing collaborations in the most accessible and trendy ways.

Details, established in May 2021, is a startup that has just passed its three-year mark. It achieved sales of 3.5 billion KRW in 2021, 10 billion KRW in 2022, and 17.8 billion KRW in 2023, with a target of 30 billion KRW for this year, 2024. With over 60 employees, more than 95% of whom are in their 20s and 30s, the company is driven by their passion and is recognized as one of the fastest-growing startups in the industry.

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