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DJ.DJ

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DJ.DJ is a design-driven content planning and production brand.
We develop character IP, produce merchandise, operate experiential content programs, and lead exhibitions and collaborative projects.

We are building a sustainable business structure that connects content creation, sales, and experiences, while expanding our IP portfolio and pursuing partnerships with companies and established brands.

Business Description

- Operation of craft brand “Major.janjaejoo” (잔재주과)
: Planning and operating handmade-based one-day classes (beads, resin, Shrinkles, etc.) and commercializing experiential content

- Operation of offline creative space “DJ.DJ STUDIO” in Eoeun-dong, Yuseong-gu, Daejeon
: Conducting personal creative work, experiential classes, retail shop management, and expanding space-based content initiatives

- Development and ownership of character IP “·B·biduck2” (삐덕이덕분이야)
: Producing universe-based content, operating SNS channels, and building structured IP branding

- Planning and production of character- and design-based merchandise
: Developing and selling original products such as stickers, keyrings, and fabric goods

- Participation in exhibitions and content fairs
: Expanding brand awareness through exhibitions and on-site merchandise sales

- Execution of design-driven content planning and production
: Capabilities in branding, visual design, product planning, and video content production

- Operation of an integrated business model connecting content creation–sales–experience
: Establishing a revenue structure that links IP-based merchandise production with offline experiential programs

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