Cake Corporation

CAKE is a subsidiary of NAVER Snow and a Korean language learning app with 170 million cumulative downloads worldwide.

In June 2022, CAKE acquired HYBE EDU, HYBE’s education and publishing division, and has since expanded its business across Korean language education, publishing, and offline experiential spaces powered by K-POP artist IP such as BTS, SEVENTEEN, ENHYPEN, and BLACKPINK.

CAKE’s flagship project, the “Learn! KOREAN with BTS” series, is designed for global fans who want to better understand BTS’s words and music, enabling them to learn Korean in an engaging and structured way. The series was selected as an official gift for APEC ministerial meetings and has also been presented as a gift to former U.S. President Donald Trump, demonstrating its global recognition and cultural impact.

In 2025, through an agreement with Hachette Book Group (U.S.), CAKE secured exclusive rights to publish and distribute BTS books across global English- and Spanish-speaking markets. Building on this foundation, CAKE is expanding beyond publishing into retail and experience-driven offline business models that combine its educational content and K-POP IP—contributing to the sustainable global growth of K-culture.