GONU.LAB
GONU.LAB is a character IP studio focused on developing and commercializing GONU CARITAS. Built on original artwork and a distinctive visual language by artist Yoon Hyung Goo, GONU CARITAS is a modular pop-art character IP inspired by the idea that difference can be a reason for respect.
Its key differentiation is Meaning-based Personalization: rather than copying a person’s face, name, or selected parts, it interprets meaningful dates, memories, and symbols through GONU’s own visual language. Personalization is based on existing original assets and a rule-based structure, helping preserve authorship and visual consistency.
GONU.LAB is also developing GONU Sync, an experience concept in development, and POG, a shared world concept where participation can accumulate. The company seeks partnerships in products, retail, content, brand collaboration, and licensing/distribution.
Its key differentiation is Meaning-based Personalization: rather than copying a person’s face, name, or selected parts, it interprets meaningful dates, memories, and symbols through GONU’s own visual language. Personalization is based on existing original assets and a rule-based structure, helping preserve authorship and visual consistency.
GONU.LAB is also developing GONU Sync, an experience concept in development, and POG, a shared world concept where participation can accumulate. The company seeks partnerships in products, retail, content, brand collaboration, and licensing/distribution.
Business Description
GONU CARITAS IP Foundation
607 original modular assets created by artist Yoon Hyung Goo
Approximately 10,000 existing GONU works / IP assets
Two registered copyrights: C-2022-029715 and C-2022-029132
May 18, 2026 | GONU.LAB Incorporated
Established to commercialize and expand GONU CARITAS across products, content, experiences and licensing
Original copyrights remain with Yoon Hyung Goo; GONU.LAB holds commercialization and licensing negotiation authority within the granted scope
2026 | Business Readiness
KRW 100 million KIBO Cultural Industry Guarantee secured (not equity investment)
KRW 28 million external XR animation asset production contract in progress, excluding VAT (separate from GONU CARITAS IP revenue)
Current Business Development
Character Products / Manufacturing / Retail
Animation / Content
Pop-up / Exhibition
Brand Collaboration
Domestic & International Licensing / Distribution
607 original modular assets created by artist Yoon Hyung Goo
Approximately 10,000 existing GONU works / IP assets
Two registered copyrights: C-2022-029715 and C-2022-029132
May 18, 2026 | GONU.LAB Incorporated
Established to commercialize and expand GONU CARITAS across products, content, experiences and licensing
Original copyrights remain with Yoon Hyung Goo; GONU.LAB holds commercialization and licensing negotiation authority within the granted scope
2026 | Business Readiness
KRW 100 million KIBO Cultural Industry Guarantee secured (not equity investment)
KRW 28 million external XR animation asset production contract in progress, excluding VAT (separate from GONU CARITAS IP revenue)
Current Business Development
Character Products / Manufacturing / Retail
Animation / Content
Pop-up / Exhibition
Brand Collaboration
Domestic & International Licensing / Distribution