Character
Animation
Immersive Content
GONU.LAB is a character IP studio focused on developing and commercializing GONU CARITAS. Built on original artwork and a distinctive visual language by artist Yoon Hyung Goo, GONU CARITAS is a modular pop-art character IP inspired by the idea that difference can be a reason for respect.
Its key differentiation is Meaning-based Personalization: rather than copying a person’s face, name, or selected parts, it interprets meaningful dates, memories, and symbols through GONU’s own visual language. Personalization is based on existing original assets and a rule-based structure, helping preserve authorship and visual consistency.
GONU.LAB is also developing GONU Sync, an experience concept in development, and POG, a shared world concept where participation can accumulate. The company seeks partnerships in products, retail, content, brand collaboration, and licensing/distribution.