HAN LAB
AnimationImmersive Content
- Website : https://www.instagram.com/haniverse_00/
- Location : B / 926 19 Guryong-gil, Mapo-gu, Seoul, Republic of Korea
Hanlab is a creative content studio that produces advertising, animation, and media art based on the fictional miniature nation “Mini Republic,” a world where tiny citizens live within the human world.
The studio has produced commercial content for brands and organizations including Nongshim, GS Engineering & Construction, the Ministry of Food and Drug Safety, and CJ ENM.
Major projects include the AI animation series “The Wall Dwellers,” set in Suwon Hwaseong Fortress and produced with support from the Gyeonggi Content Agency, and the media art project “Influence,” which received the 2025 Red Dot Design Award (Brand & Communication).
Hanlab also operates the Instagram account @haniverse_00, which has over 200,000 followers, and its most-viewed video has surpassed 120 million views.
The studio has produced commercial content for brands and organizations including Nongshim, GS Engineering & Construction, the Ministry of Food and Drug Safety, and CJ ENM.
Major projects include the AI animation series “The Wall Dwellers,” set in Suwon Hwaseong Fortress and produced with support from the Gyeonggi Content Agency, and the media art project “Influence,” which received the 2025 Red Dot Design Award (Brand & Communication).
Hanlab also operates the Instagram account @haniverse_00, which has over 200,000 followers, and its most-viewed video has surpassed 120 million views.
Business Description
1. AI-based advertising and branded content production
Hanlab produces advertising films, brand campaigns, and social media content using the Mini Republic universe and generative AI technologies. The studio has collaborated with companies such as Nongshim, GS Engineering & Construction, and CJ ENM.
2. AI animation and original IP development
Hanlab develops original storytelling content and short-form animation using AI production pipelines. One example is the AI animation series “The Wall Dwellers,” created with support from the Gyeonggi Content Agency.
3. Media art and exhibition projects
The studio produces AI-driven media art works and exhibition content. The project “Influence” received the 2025 Red Dot Design Award in the Brand & Communication category.
4. Social media content platform
Hanlab operates the Instagram account @haniverse_00, publishing original Mini Republic content to a global audience. The account has over 200,000 followers, and its most-viewed video has reached over 120 million views.
Hanlab produces advertising films, brand campaigns, and social media content using the Mini Republic universe and generative AI technologies. The studio has collaborated with companies such as Nongshim, GS Engineering & Construction, and CJ ENM.
2. AI animation and original IP development
Hanlab develops original storytelling content and short-form animation using AI production pipelines. One example is the AI animation series “The Wall Dwellers,” created with support from the Gyeonggi Content Agency.
3. Media art and exhibition projects
The studio produces AI-driven media art works and exhibition content. The project “Influence” received the 2025 Red Dot Design Award in the Brand & Communication category.
4. Social media content platform
Hanlab operates the Instagram account @haniverse_00, publishing original Mini Republic content to a global audience. The account has over 200,000 followers, and its most-viewed video has reached over 120 million views.
