WelCon Well-made K-Content

Mini Republic

  • Types of genre

    Immersive Content

  • Year of Production
    2026
  • Detailed Genre
    Other

Video

Summary

This viral video became one of the most recognizable pieces of content associated with Hanlab, reaching over 120 million views on Instagram.

The video depicts miniature workers from Hanlab’s fictional universe, Mini Republic, harvesting fruits from the human world using AI-generated visuals.

In this world, a single fruit from the human world can become enough food to sustain an entire village in Mini Republic.

Company Profile

Animation

Immersive Content

Hanlab is a creative content studio that produces advertising, animation, and media art based on the fictional miniature nation “Mini Republic,” a world where tiny citizens live within the human world.

The studio has produced commercial content for brands and organizations including Nongshim, GS Engineering & Construction, the Ministry of Food and Drug Safety, and CJ ENM.

Major projects include the AI animation series “The Wall Dwellers,” set in Suwon Hwaseong Fortress and produced with support from the Gyeonggi Content Agency, and the media art project “Influence,” which received the 2025 Red Dot Design Award (Brand & Communication).

Hanlab also operates the Instagram account @haniverse_00, which has over 200,000 followers, and its most-viewed video has surpassed 120 million views.

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