Individual Member
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- Types of genre
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Character
Startup
Story
Other
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- Location
- 2F 7 Huiujeong-ro 16-gil, Mapo-gu, Seoul, Republic of Korea
Highest624 Co., Ltd. is a domestic brand that manufactures and distributes over 1,000 merchandise products, including various corporate collaborations and merchandise based on the character IP "Balloon Friends Mesh Adventure," distributed through various retailers both domestically and internationally.
Its business model consists of 1) character IP licensing, generating licensing revenue through collaborations with brands like New Balance, Top Ten, Lock & Lock, Daesang, Japan's Don Quijote, and LOFT. 2) self-produced character design merchandise is distributed online and offline through brands like Musinsa, 29cm, Apple A Shop, and Kyobo Book Centre, and exported to Japan, Thailand, and Taiwan, expanding its global market. 3) Through its design studio, the company engages in diverse design projects, including brand consulting, product development, and character and worldview development for various companies. Furthermore, the company is preparing publishing and animation projects based
Its business model consists of 1) character IP licensing, generating licensing revenue through collaborations with brands like New Balance, Top Ten, Lock & Lock, Daesang, Japan's Don Quijote, and LOFT. 2) self-produced character design merchandise is distributed online and offline through brands like Musinsa, 29cm, Apple A Shop, and Kyobo Book Centre, and exported to Japan, Thailand, and Taiwan, expanding its global market. 3) Through its design studio, the company engages in diverse design projects, including brand consulting, product development, and character and worldview development for various companies. Furthermore, the company is preparing publishing and animation projects based
Business Description
25.10 Conducted a lecture for the KT&G Sangsangmadang Academy Character Brand Design Workshop
25.11 Soap brand “Seulgikkot” BI creation and communication guide production
Participated in the 25.11 2025 Content IP Market
December 25: Cultural and Arts Organization “Artro Cooperative” Produces Character Guidebook
26.01 Entered Japan Qoo10
26.01 Emart24 Trend Lab Seongsu X Balloon Friends Pop-up Store Held
26.02 Daekyo Tnitni Uniform Design Production
26.02 Daekyo Tnitni Uniform Design Production
26.04 Lock&Lock X Balloon Friends Collaboration Product Launch
26.05 (China) Xin Gmaodao (Shanghai) Cultural & Creative Character Design Development
26.06 BeurreBeurrePetit (Acoustic Mart) X Balloon Friends Collaboration Concept Store
26.06 Hyundai Premium Outlet Daejeon Branch Balloon Friends Exclusive Pop-up Store
26.07 2026 Character Licensing Fair
26.07 Hyundai Department Store Jungdong Branch Exclusive Pop-up Store
26.08 Hyundai Department Store Chungcheong Branch Exclusive Pop-up Store
25.11 Soap brand “Seulgikkot” BI creation and communication guide production
Participated in the 25.11 2025 Content IP Market
December 25: Cultural and Arts Organization “Artro Cooperative” Produces Character Guidebook
26.01 Entered Japan Qoo10
26.01 Emart24 Trend Lab Seongsu X Balloon Friends Pop-up Store Held
26.02 Daekyo Tnitni Uniform Design Production
26.02 Daekyo Tnitni Uniform Design Production
26.04 Lock&Lock X Balloon Friends Collaboration Product Launch
26.05 (China) Xin Gmaodao (Shanghai) Cultural & Creative Character Design Development
26.06 BeurreBeurrePetit (Acoustic Mart) X Balloon Friends Collaboration Concept Store
26.06 Hyundai Premium Outlet Daejeon Branch Balloon Friends Exclusive Pop-up Store
26.07 2026 Character Licensing Fair
26.07 Hyundai Department Store Jungdong Branch Exclusive Pop-up Store
26.08 Hyundai Department Store Chungcheong Branch Exclusive Pop-up Store