Innoedge. Co., Ltd.
GameCharacterAnimationStartup
- Website : www.innoedgelab.com
- Location : 3rd floor 14-14 Baekjegobun-ro 11-gil, Songpa-gu, Seoul, Republic of Korea
InnoEdge is a comprehensive content company specializing in character planning, animation development, and content production,
currently developing its original IP, 《Lolo》, as a testbed IP for global expansion.
《Lolo》 is a character-driven IP centered on the story of a character that hatches from an egg and grows over time,
featuring a rich universe built around characters inspired by Eastern mythology, such as the Golden Dragon, White Tiger, and Vermilion Bird.
In October 2025, InnoEdge officially launched a mobile game based on the 《Lolo》 IP,
which achieved over 100,000 downloads within two months, validating its early market potential.
The IP is currently expanding across key Asian markets, including China, Indonesia, and Japan,
with a long-term goal of growing into a globally recognized character IP.
currently developing its original IP, 《Lolo》, as a testbed IP for global expansion.
《Lolo》 is a character-driven IP centered on the story of a character that hatches from an egg and grows over time,
featuring a rich universe built around characters inspired by Eastern mythology, such as the Golden Dragon, White Tiger, and Vermilion Bird.
In October 2025, InnoEdge officially launched a mobile game based on the 《Lolo》 IP,
which achieved over 100,000 downloads within two months, validating its early market potential.
The IP is currently expanding across key Asian markets, including China, Indonesia, and Japan,
with a long-term goal of growing into a globally recognized character IP.
Video
Business Description
InnoEdge Co., Ltd. is a content company specializing in character IP–based video content production, licensing businesses, and self-developed mobile game services.
Leveraging its original IP “Lolo,” InnoEdge has successfully advanced IP marketing and commercialization, achieving the following milestones:
-Launched the mobile app game 〈Are You Ready〉, reaching over 100,000 cumulative downloads
- Operates an official Xiaohongshu (RED) account in China, with approximately 22,000 followers and over 130,000 cumulative likes
- Reached 10,000 subscribers on the official YouTube channel “Are You Ready”
- Produced and operates the Naver Cuts creator content series 〈Lolo’s Mukbang Diary〉
Currently, InnoEdge is nurturing “Lolo” as a testbed IP, and based on the experience gained across planning, production, operation, and distribution, the company aims to grow into an IP incubating and mega-operating agency that discovers, develops, and scales high-potential character IPs.
Leveraging its original IP “Lolo,” InnoEdge has successfully advanced IP marketing and commercialization, achieving the following milestones:
-Launched the mobile app game 〈Are You Ready〉, reaching over 100,000 cumulative downloads
- Operates an official Xiaohongshu (RED) account in China, with approximately 22,000 followers and over 130,000 cumulative likes
- Reached 10,000 subscribers on the official YouTube channel “Are You Ready”
- Produced and operates the Naver Cuts creator content series 〈Lolo’s Mukbang Diary〉
Currently, InnoEdge is nurturing “Lolo” as a testbed IP, and based on the experience gained across planning, production, operation, and distribution, the company aims to grow into an IP incubating and mega-operating agency that discovers, develops, and scales high-potential character IPs.
