• Website :
  • Location : 3F 57, Geumosan-ro, Gumi-si, Gyeongsangbuk-do, Korea
Design studio LAZY LADY was established in 2019 and has collaborated with several clients including the Busan International Film Festival and Marie Claire Korea. With the launch of the Happy Truck in 2020, we are presenting our work with the motto of a brightens up its surroundings. In October 2023, it launched licensing products at 41 branches of LOFT in Japan, attracting a lot of attention from overseas as well. In February 2024, we published a picture book "Breakfast is a Must " and will continue to publish a series of picture books featuring the adventures of Happy Truck.

Happy Truck pays attention to all the things you feel happy about. We are making various contents and lifestyle products inspired by what makes us happy in our daily lives. We draw stories closer to our daily lives so that we can clearly sense the moments when we feel happy. We believe that moments of joy come together to make happiness solid.


Business Description

2024 Picture Book <Must Breakfast> released
2023 Pop-up of 41 LOFT locations in Japan
2023 Japan's trademark registration decision, trademark applications in China, Taiwan, and Vietnam are underway
2022 Gyeongbuk Contents Festival Excellence Award hosted by Gyeongbuk Content Agency
2021-2022 Participation in Content Tokyo Licensing Fair
2021 Happy Truck Domestic Trademark Application Decision
Application No.: 40-2021-0213085, 40-2021-0213086
Mark (Products): Happy Truck (35th Class), HappY TRUCK (35th Class) Applicant: Bokyung Kim
2020 - 2023 Participation in the Seoul/Busan Illustration Fair
2017 - 2021 Busan International Film Festival Goods Production Delivery


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