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monoLink

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monoLink is an IP-branding strategy firm that elevates brand value through storytelling.
We expand a single IP into characters, merchandise, exhibitions/performances, and retail experiences—creating profound and enduring connections between brands and audiences.

We are currently engaged under a comprehensive licensing agency agreement with IPX for the IP Shinbi’s Haunted House across China and the broader Asian region, managing full licensing rights across media and other channels.

In addition, we oversee the entire IP‑branding strategy for FunnyLand, a leading company in unmanned vending solutions. Our responsibilities include product design and development (e.g., gacha, keyrings, plush toys), brand identity development, and both interior and exterior space design.

Business Description

- we signed a business agency agreement with IPX for the mega IP <Shinbi's Haunted House> across China and all of Asia: media, toy merchandising, and licensing businesses.
- we oversee the full IP branding strategy for 'FunnyLand', a leading innovator in unmanned devices.

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