MUYONGZIYONG Co., Ltd.
StartupStoryOther
- Website : myzy.kr
- Location : B1F 113-252 63 Gwangnaru-ro 56-gil, Gwangjin-gu, Seoul, Republic of Korea
MUYONG ZIYONG is a lifestyle brand built on the philosophy of “the usefulness of the useless.”
We create objects that bring small moments of joy and sensory engagement into everyday life.
Launched in 2024, the brand quickly gained traction with its signature product,
the “keyboard keyring,” which integrates mechanical keyboard switches into a portable, interactive object.
Through this product, we have positioned ourselves as a leading brand in this emerging category.
Within 19 months of launch, MUYONG ZIYONG achieved cumulative sales of KRW 1.32 billion,
driven by both online channels and highly engaging offline pop-up experiences.
Building on our customization-driven product line,
we aim to expand into a broader range of lifestyle goods that enable users to express their identity and emotions.
We create objects that bring small moments of joy and sensory engagement into everyday life.
Launched in 2024, the brand quickly gained traction with its signature product,
the “keyboard keyring,” which integrates mechanical keyboard switches into a portable, interactive object.
Through this product, we have positioned ourselves as a leading brand in this emerging category.
Within 19 months of launch, MUYONG ZIYONG achieved cumulative sales of KRW 1.32 billion,
driven by both online channels and highly engaging offline pop-up experiences.
Building on our customization-driven product line,
we aim to expand into a broader range of lifestyle goods that enable users to express their identity and emotions.
Business Description
Since its launch in 2024, MUYONG ZIYONG has built an integrated online and offline business model centered around its signature product, the “keyboard keyring,” which utilizes mechanical keyboard switches.
■ Revenue & Growth
Achieved cumulative revenue of approximately KRW 1.32 billion
Sold over 42,000 units / approximately 29,800 total transactions
Maintains an average order value of around KRW 42,000
■ Offline Pop-up Performance
Operated pop-up stores for a total of 176 days
Featured in major retail locations including The Hyundai Seoul, Kyobo Bookstore, Lotte World Mall, and I’Park Mall
Recorded peak single pop-up revenue of approximately KRW 390 million
Achieved strong conversion rates through an interactive customization-based sales experience
■ Online Performance
Successfully completed a crowdfunding campaign on Tumblbug with 12,397% funding achievement (approx. KRW 60 million)
Secured stable revenue through direct-to-consumer channels and pre-order sales
Established a customer base driven by repeat purchases and gifting demand
■ B2B & Partnerships
Collaborated with organizations such as Samsung Electronics, LG CNS, and World Vision
Produced and supplied customized keyring products for corporate and institutional clients
Generated approximately KRW 37 million in B2B revenue
■ International Expansion
Entered the Japanese market through a pop-up store at Hanshin Department Store in Osaka in February 2026
Achieved full sell-out of prepared inventory during the pop-up period
Gained hands-on experience in business matching with local partners through the KOCCA Osaka Business Center
■ Customer Metrics & Experience
Approximate conversion rate of 2.7% from pop-up visitors to purchasers
Delivered a differentiated customer experience through message-based customization products
■ Awards & Recognition
Selected as a top-performing company in the 2025 Preliminary Startup Package (Korea Creative Content Agency)
■ Revenue & Growth
Achieved cumulative revenue of approximately KRW 1.32 billion
Sold over 42,000 units / approximately 29,800 total transactions
Maintains an average order value of around KRW 42,000
■ Offline Pop-up Performance
Operated pop-up stores for a total of 176 days
Featured in major retail locations including The Hyundai Seoul, Kyobo Bookstore, Lotte World Mall, and I’Park Mall
Recorded peak single pop-up revenue of approximately KRW 390 million
Achieved strong conversion rates through an interactive customization-based sales experience
■ Online Performance
Successfully completed a crowdfunding campaign on Tumblbug with 12,397% funding achievement (approx. KRW 60 million)
Secured stable revenue through direct-to-consumer channels and pre-order sales
Established a customer base driven by repeat purchases and gifting demand
■ B2B & Partnerships
Collaborated with organizations such as Samsung Electronics, LG CNS, and World Vision
Produced and supplied customized keyring products for corporate and institutional clients
Generated approximately KRW 37 million in B2B revenue
■ International Expansion
Entered the Japanese market through a pop-up store at Hanshin Department Store in Osaka in February 2026
Achieved full sell-out of prepared inventory during the pop-up period
Gained hands-on experience in business matching with local partners through the KOCCA Osaka Business Center
■ Customer Metrics & Experience
Approximate conversion rate of 2.7% from pop-up visitors to purchasers
Delivered a differentiated customer experience through message-based customization products
■ Awards & Recognition
Selected as a top-performing company in the 2025 Preliminary Startup Package (Korea Creative Content Agency)
