NABJACKFRIENDS Corp.
Character
- Website : nabjackfriends.com
- Location : First Floor 8 Chilseong-ro 5-gil, Buk-gu, Daegu, Republic of Korea
Nabjack Friends Co., Ltd. is a character IP company that reimagines Korea’s iconic street foods into a unique fusion of F&B products and digital content.
Its flagship characters—Flat Dumpling, Glass Noodle Dumpling, Fishcake Skewer, and Rice Cake Skewer—are developed into HMR products, goods, and lifestyle items.
In partnership with CJ Foodville, Nabjack Friends distributes products in Korea, while also expanding globally to Japan, Hong Kong, and Singapore. Through Instagram webtoons, emojis, and character-driven storytelling, the brand builds a strong fandom and global recognition.
Its flagship characters—Flat Dumpling, Glass Noodle Dumpling, Fishcake Skewer, and Rice Cake Skewer—are developed into HMR products, goods, and lifestyle items.
In partnership with CJ Foodville, Nabjack Friends distributes products in Korea, while also expanding globally to Japan, Hong Kong, and Singapore. Through Instagram webtoons, emojis, and character-driven storytelling, the brand builds a strong fandom and global recognition.
Business Description
F&B + Content Integration: Developing and distributing HMR products and goods by characterizing Korea’s iconic street foods such as flat dumplings, glass noodle dumplings, fishcake skewers, and rice cake skewers.
Domestic Distribution: In partnership with CJ Foodville, products are distributed via online channels (Naver Brand Store) and showcased through department store pop-ups (Shinsegae Daegu, Yongsan I’Park Mall).
Content Business: Building a strong fan base through character-driven Instagram webtoons and emoji stickers on platforms like Kakao and LINE.
Global Expansion: Preparing entry into Japan, Hong Kong, and Singapore with a combined strategy of character IP licensing and F&B distribution.
Program Selection: Selected for the Youth Startup Academy (15th cohort, 2025) and participated in the Pioneers by KOSME x One Tree Hill Ventures Global Expansion Program (2025).
Domestic Distribution: In partnership with CJ Foodville, products are distributed via online channels (Naver Brand Store) and showcased through department store pop-ups (Shinsegae Daegu, Yongsan I’Park Mall).
Content Business: Building a strong fan base through character-driven Instagram webtoons and emoji stickers on platforms like Kakao and LINE.
Global Expansion: Preparing entry into Japan, Hong Kong, and Singapore with a combined strategy of character IP licensing and F&B distribution.
Program Selection: Selected for the Youth Startup Academy (15th cohort, 2025) and participated in the Pioneers by KOSME x One Tree Hill Ventures Global Expansion Program (2025).
