Nabjack Friends Co., Ltd. is a character IP company that reimagines Korea’s iconic street foods into a unique fusion of F&B products and digital content. Its flagship characters—Flat Dumpling, Glass Noodle Dumpling, Fishcake Skewer, and Rice Cake Skewer—are developed into HMR products, goods, and lifestyle items. In partnership with CJ Foodville, Nabjack Friends distributes products in Korea, while also expanding globally to Japan, Hong Kong, and Singapore. Through Instagram webtoons, emojis, and character-driven storytelling, the brand builds a strong fandom and global recognition.
Nabjack Friends Co., Ltd. is a character IP company that reimagines Korea’s iconic street foods into a unique fusion of F&B products and digital content. Its flagship characters—Flat Dumpling, Glass Noodle Dumpling, Fishcake Skewer, and Rice Cake Skewer—are developed into HMR products, goods, and lifestyle items. In partnership with CJ Foodville, Nabjack Friends distributes products in Korea, while also expanding globally to Japan, Hong Kong, and Singapore. Through Instagram webtoons, emojis, and character-driven storytelling, the brand builds a strong fandom and global recognition.