PUREPEAK Co.,Ltd.
-
- Types of genre
-
Startup
-
- Website
- global.purepeak.co.kr
-
- Location
- 5F 111 Donggyo-ro, Mapo-gu, Seoul, Republic of Korea
More than skincare — an object you carry every day.
PUREPEAK is a global travel and lifestyle beauty brand redefining skincare as a wearable object. Built with a patented airtight solid format, each piece clips to your bag like an accessory — making skincare accessible anytime, anywhere, and turning cosmetics into functional lifestyle objects that move naturally with everyday life and travel.
Through vegan formulations, contemporary design, and portable functionality, PUREPEAK connects beauty, fashion, and lifestyle, while recycled plastic and refillable systems reflect a more conscious approach to beauty. Currently available across Korea, Japan, Italy, and France, and throughout Europe via Amazon.
Selected as the only Korean beauty brand for NEXT ON AIR at Milano Fashion Week® 2026 — an official project by Camera Nazionale della Moda Italiana (CNMI) and Rinascente — PUREPEAK is now permanently stocked at Rinascente Milano Duomo and expanding across European premium retail.
PUREPEAK is a global travel and lifestyle beauty brand redefining skincare as a wearable object. Built with a patented airtight solid format, each piece clips to your bag like an accessory — making skincare accessible anytime, anywhere, and turning cosmetics into functional lifestyle objects that move naturally with everyday life and travel.
Through vegan formulations, contemporary design, and portable functionality, PUREPEAK connects beauty, fashion, and lifestyle, while recycled plastic and refillable systems reflect a more conscious approach to beauty. Currently available across Korea, Japan, Italy, and France, and throughout Europe via Amazon.
Selected as the only Korean beauty brand for NEXT ON AIR at Milano Fashion Week® 2026 — an official project by Camera Nazionale della Moda Italiana (CNMI) and Rinascente — PUREPEAK is now permanently stocked at Rinascente Milano Duomo and expanding across European premium retail.
Video
Business Description
■ Main Business Activities
PUREPEAK Co., Ltd. was established in July 2022 and, after nearly two years of research and development, launched four solid beauty products in May 2024. The brand officially debuted through a pop-up store at Hyundai Department Store Apgujeong.
The company has secured intellectual property rights, including trademark registrations in Korea, through the Madrid System, China, and Japan, as well as design registrations and patents. It operates an in-house R&D division and has been certified as a women-owned business. In addition, PUREPEAK was selected for export voucher and logistics voucher programs by KOTRA and the Ministry of SMEs and Startups from 2024 to 2026.
PUREPEAK products have completed EU CPNP registration and V-Label vegan certification. Built on reusable plastic materials and refillable systems, the brand develops sustainable beauty products designed for life in motion.
In Korea, PUREPEAK has entered premium retail channels including Hyundai De
PUREPEAK Co., Ltd. was established in July 2022 and, after nearly two years of research and development, launched four solid beauty products in May 2024. The brand officially debuted through a pop-up store at Hyundai Department Store Apgujeong.
The company has secured intellectual property rights, including trademark registrations in Korea, through the Madrid System, China, and Japan, as well as design registrations and patents. It operates an in-house R&D division and has been certified as a women-owned business. In addition, PUREPEAK was selected for export voucher and logistics voucher programs by KOTRA and the Ministry of SMEs and Startups from 2024 to 2026.
PUREPEAK products have completed EU CPNP registration and V-Label vegan certification. Built on reusable plastic materials and refillable systems, the brand develops sustainable beauty products designed for life in motion.
In Korea, PUREPEAK has entered premium retail channels including Hyundai De