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sangsanggongjakso

Immersive Content
  • Website : www.ssgart.com
  • Location : Office 304 48 Geumgok-ro 102beon-gil, Gwonseon-gu, Suwon-si, Gyeonggi-do, Republic of Korea
Imaginary Lab – English Introduction

Imaginary Lab is a creative-convergence content studio specializing in children and family-oriented experiential art exhibitions, kinetic art, media art, VR interactive content, educational programs, public art projects, and regional cultural content development.

We are not simply an exhibition producer;
we aim to be a creative platform that connects art, technology, education, and local culture.

Business Description

1. Exhibition & Experiential Content
① Signature Brand: Magic World

A VR, media art, and kinetic art–based experiential exhibition inspired by classic stories such as Alice in Wonderland, The Wizard of Oz, and Pinocchio.

Operated at the Busan Cinema Center in 2025, following a successful run at the Gyeongnam Art Museum in 2017, which attracted over 50,000 visitors.

Currently preparing for nationwide touring exhibitions (Seoul, Daegu, Gwangju, Suwon, Cheongju, and more).

② Media Art & Kinetic Art Exhibitions

Curating and producing exhibitions in international and domestic airport quarantine zones.

Collaborations with renowned contemporary artists including Josemin, Lee Kisoo, Choi Moonseok, Wang Ji-won, Jung Jungju, Park Junbeom, and Lee Lee-nam.

Capable of producing site-specific media art installations for public spaces, cultural venues, and commercial environments.

2. Creative Arts Education Programs
① Developmental Art Education for Ages 5–7

Programs designed to enhance observation, perception, visual literacy, and creative expression.

Delivered through classroom-based sessions and exhibition-linked workshops.

② School & Education Office Programs

A Time Travel Through Korean Painting

Moving Minhwa – Science Awakens the Imaginary Picture

Silk Road Time Lab

Automata & kinetic sculpture workshops

Customized art education programs linked to local cultural resources.

③ Educational Kits

Minhwa (Korean folk painting), automata, STEAM-based creative kits.

Distributed to schools, libraries, cultural centers, and festivals.

3. Technology & Digital Content
① VR / XR Content Production

Development of “Oz Tornado VR” using Meta Quest 3.

VR experiences designed for exhibitions, festivals, and educational programs.

Potential expansion to online or hybrid platforms.

② Interactive & Digital Installations

Sensor-based kinetic devices

Interactive video installations

Site-specific media façades tailored to various environments.

Content

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