STABULUM
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- Types of genre
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Character
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- Location
- 102-403 186 Dongil-ro 207-gil, Nowon-gu, Seoul, Republic of Korea
STABULUM is a character brand that creates and develops art toys, plush toys, figures, and lifestyle products based on its original character IP.
Its signature IP, “Bulumi,” is built around the slogan “Magic in my hair” and a distinctive concept in which memories and stories from travel are collected in the character’s hair. One of Bulumi’s unique product features is its wire-embedded hair, which can be freely shaped and styled with various objects.
Based on its original character IP and designs, STABULUM develops products, branding, exhibitions, and creative content. The company aims to grow Bulumi into a globally competitive character IP through international exhibitions, global distribution, licensing, and collaborations with brands worldwide.
Its signature IP, “Bulumi,” is built around the slogan “Magic in my hair” and a distinctive concept in which memories and stories from travel are collected in the character’s hair. One of Bulumi’s unique product features is its wire-embedded hair, which can be freely shaped and styled with various objects.
Based on its original character IP and designs, STABULUM develops products, branding, exhibitions, and creative content. The company aims to grow Bulumi into a globally competitive character IP through international exhibitions, global distribution, licensing, and collaborations with brands worldwide.
Business Description
<PROFILE>
Founder & Creator, STABULUM (Creator of Bulumi)
Team Leader, VL&CO – Launched the PAPAGENO Brand
Designer, VL&CO – LOUIS CASTEL Design Team
Designer, EUREKA Design Team
<AWARDS>
2001 Grand Prize, 1st Barbie Fashion Design Competition
2001 Bronze Prize, Migliore Display Design Competition
1997 Award Winner, 2nd International Automotive Design Competition
1996 Excellence Award, Daejeon Industrial Design Exhibition
<EXHIBITIONS>
2026 SONOKONG × LOOPOP Exhibition at The Hyundai Seoul
2026 Urban Break & ToyCon
Founder & Creator, STABULUM (Creator of Bulumi)
Team Leader, VL&CO – Launched the PAPAGENO Brand
Designer, VL&CO – LOUIS CASTEL Design Team
Designer, EUREKA Design Team
<AWARDS>
2001 Grand Prize, 1st Barbie Fashion Design Competition
2001 Bronze Prize, Migliore Display Design Competition
1997 Award Winner, 2nd International Automotive Design Competition
1996 Excellence Award, Daejeon Industrial Design Exhibition
<EXHIBITIONS>
2026 SONOKONG × LOOPOP Exhibition at The Hyundai Seoul
2026 Urban Break & ToyCon