Bulumi
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- Types of genre
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Character
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- Year of Production
- 2026
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Toys
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- Production Stage
- IP
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- Detailed Genre
- Comedy
Summary
Bulumi is STABULUM’s original character IP, built around the concept “Magic in my hair,” where memories of travel are captured and expressed through its hair.
A curious traveler, Bulumi collects special moments and memories from each new place and expresses them through various objects in its hair. Its distinctive, freely shapeable hair is a key part of Bulumi’s identity, creating endless possibilities for storytelling and styling.
With a lineup of characters featuring different colors and personalities, Bulumi is building its own unique universe and expanding into plush toys, art toys, figures, fashion and lifestyle products, exhibitions, and creative content.
With its distinctive visual identity and storytelling potential, Bulumi aims to expand globally through licensing, brand collaborations, and diverse content opportunities.
A curious traveler, Bulumi collects special moments and memories from each new place and expresses them through various objects in its hair. Its distinctive, freely shapeable hair is a key part of Bulumi’s identity, creating endless possibilities for storytelling and styling.
With a lineup of characters featuring different colors and personalities, Bulumi is building its own unique universe and expanding into plush toys, art toys, figures, fashion and lifestyle products, exhibitions, and creative content.
With its distinctive visual identity and storytelling potential, Bulumi aims to expand globally through licensing, brand collaborations, and diverse content opportunities.
Company Profile
Character
STABULUM is a character brand that creates and develops art toys, plush toys, figures, and lifestyle products based on its original character IP.
Its signature IP, “Bulumi,” is built around the slogan “Magic in my hair” and a distinctive concept in which memories and stories from travel are collected in the character’s hair. One of Bulumi’s unique product features is its wire-embedded hair, which can be freely shaped and styled with various objects.
Based on its original character IP and designs, STABULUM develops products, branding, exhibitions, and creative content. The company aims to grow Bulumi into a globally competitive character IP through international exhibitions, global distribution, licensing, and collaborations with brands worldwide.
Its signature IP, “Bulumi,” is built around the slogan “Magic in my hair” and a distinctive concept in which memories and stories from travel are collected in the character’s hair. One of Bulumi’s unique product features is its wire-embedded hair, which can be freely shaped and styled with various objects.
Based on its original character IP and designs, STABULUM develops products, branding, exhibitions, and creative content. The company aims to grow Bulumi into a globally competitive character IP through international exhibitions, global distribution, licensing, and collaborations with brands worldwide.