Studio Wooner
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- Types of genre
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Fashion
Other
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- Website
- www.poq.kr
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- Location
- 25ho 95 Mokdongjungangbon-ro, Yangcheon-gu, Seoul, Republic of Korea
Studio Wooner operates the art-based pattern brand, "poq".
poq is a pattern IP company that develops original, art-driven patterns into intellectual property. Its current business centers on developing, producing, and selling lifestyle products featuring its original patterns directly to consumers. Going forward, poq plans to expand into brand collaborations by integrating its pattern IP into products across a range of brands, and ultimately broaden its business through pattern licensing and content development.
poq is a pattern IP company that develops original, art-driven patterns into intellectual property. Its current business centers on developing, producing, and selling lifestyle products featuring its original patterns directly to consumers. Going forward, poq plans to expand into brand collaborations by integrating its pattern IP into products across a range of brands, and ultimately broaden its business through pattern licensing and content development.
Business Description
2022 — Launch of the poq brand
2022 — Launch of the first theme, piss off quickly
2022 — Development and sales of pattern IP-based fashion and stationery products
2023 — poq solo pop-up store in Seongsu-dong
2024 — Expansion into offline distribution and pop-up stores, including Hyundai Department Store and Lotte Department Store
2024 — Launch of the second theme, piece on quartet
2025 — Expansion into lifestyle and home décor products
2025 — Participation in Seoul Design Festival
2026 — Selected as a finalist for the Korea Institute of Design Promotion’s Design Professional Company Development & Globalization Support Program
2025 — Copyright registration completed for 9 pattern IPs
2026 — Selected for the 8th cohort of the Seoul Design Startup Center
2026 — Preparing to launch the third theme, perception of quiver
2022 — Launch of the first theme, piss off quickly
2022 — Development and sales of pattern IP-based fashion and stationery products
2023 — poq solo pop-up store in Seongsu-dong
2024 — Expansion into offline distribution and pop-up stores, including Hyundai Department Store and Lotte Department Store
2024 — Launch of the second theme, piece on quartet
2025 — Expansion into lifestyle and home décor products
2025 — Participation in Seoul Design Festival
2026 — Selected as a finalist for the Korea Institute of Design Promotion’s Design Professional Company Development & Globalization Support Program
2025 — Copyright registration completed for 9 pattern IPs
2026 — Selected for the 8th cohort of the Seoul Design Startup Center
2026 — Preparing to launch the third theme, perception of quiver