SWEET MONSTER INC.
GameCharacterAnimationFashionImmersive Content
- Website : http://www.sweetmonster.co.kr
- Location : 2F, Sweet Monster Inc 50, Teheran-ro 39-gil, Gangnam-gu, Seoul, Korea
Sweet Monster aggressively entered overseas markets rather than domestic markets for business development and issue by applying Korea's first character to F&B business, and has grown into a global brand that spreads various contents and exports pleasant culture with characters and F&B convergence models.
Sweet Monster, which has the advantage of expanding and developing characters infinitely with the motif of various desserts such as chocolate, lemon, popcorn, cookies, and cake under the slogan "Life is bitter, Enjoy Sweet," is a global brand that has exported to six foreign countries in a short period of time "While the character business usually increases awareness through animation and expands its business based on it, it is very innovative to use dessert menus as a motif," and has entered the metaverse/NFT/blockchain game business through Sweet Monster's unique O2O interaction.
Sweet Monster, which has the advantage of expanding and developing characters infinitely with the motif of various desserts such as chocolate, lemon, popcorn, cookies, and cake under the slogan "Life is bitter, Enjoy Sweet," is a global brand that has exported to six foreign countries in a short period of time "While the character business usually increases awareness through animation and expands its business based on it, it is very innovative to use dessert menus as a motif," and has entered the metaverse/NFT/blockchain game business through Sweet Monster's unique O2O interaction.
Video
Business Description
o Business model
Content business (game, animation, emojis, etc.) that storytelling of Sweet Monster
characters and using IP Character licensing and collaboration business, F&B
business, and dessert store business as main businesses
- Character Licensing
With its trendy and sophisticated character design, various commercialization is
carried out through domestic and foreign licenses
- Character Collaboration
Various collaborations with characters and brand products for issue and mutual
synergy
- Metaverse & NFT
Sweet Monster NFT Business Using Metabus Platform
: NFT Business in accordance with Sweet Monster IP Worldview
Through this, development of digital goods, NFT goods, P2E games, and
establishment of a metaverse ecosystem
- F&B
Sweet Monster F&B (Food & Beverage) is jointly developed with one of the nation's
leading R&D manufacturers Develop food that delights the eyes and mouth with
Sweet Monster's differentiated brand and marketing.
Sweet Monster takes F&B (food & Beverage) a step further than "delicious," including
ingredients, recipes, and It pursues creativity, trends, and health, and storytelling
people's empathy for the essence of food,
We would like to leave pleasant memories of food for consumers.
- Premium Promotion
Participate in the operation and exhibition of major domestic and foreign shopping
malls and theme parks and pop-up stores
- Multimedia Contents
Empathize, communicate, and brand characters by developing strategic content that
anyone can see, see, and enjoy anytime, anywhere increasing intimacy
- GAME
Life is Bitter, Enjoy Game! A mobile game that brings out Sweet Monster's worldview
and character's personality
- ANIMATION
Content expansion and brand enhancement to video through the development of
Sweet Monster animation!
- CHARACTER CONCEPT STORE
A complex store with unique and trendy character products and dessert spaces
Content business (game, animation, emojis, etc.) that storytelling of Sweet Monster
characters and using IP Character licensing and collaboration business, F&B
business, and dessert store business as main businesses
- Character Licensing
With its trendy and sophisticated character design, various commercialization is
carried out through domestic and foreign licenses
- Character Collaboration
Various collaborations with characters and brand products for issue and mutual
synergy
- Metaverse & NFT
Sweet Monster NFT Business Using Metabus Platform
: NFT Business in accordance with Sweet Monster IP Worldview
Through this, development of digital goods, NFT goods, P2E games, and
establishment of a metaverse ecosystem
- F&B
Sweet Monster F&B (Food & Beverage) is jointly developed with one of the nation's
leading R&D manufacturers Develop food that delights the eyes and mouth with
Sweet Monster's differentiated brand and marketing.
Sweet Monster takes F&B (food & Beverage) a step further than "delicious," including
ingredients, recipes, and It pursues creativity, trends, and health, and storytelling
people's empathy for the essence of food,
We would like to leave pleasant memories of food for consumers.
- Premium Promotion
Participate in the operation and exhibition of major domestic and foreign shopping
malls and theme parks and pop-up stores
- Multimedia Contents
Empathize, communicate, and brand characters by developing strategic content that
anyone can see, see, and enjoy anytime, anywhere increasing intimacy
- GAME
Life is Bitter, Enjoy Game! A mobile game that brings out Sweet Monster's worldview
and character's personality
- ANIMATION
Content expansion and brand enhancement to video through the development of
Sweet Monster animation!
- CHARACTER CONCEPT STORE
A complex store with unique and trendy character products and dessert spaces
