Game
Character
Animation
Fashion
Immersive Content
Sweet Monster aggressively entered overseas markets rather than domestic markets for business development and issue by applying Korea's first character to F&B business, and has grown into a global brand that spreads various contents and exports pleasant culture with characters and F&B convergence models.
Sweet Monster, which has the advantage of expanding and developing characters infinitely with the motif of various desserts such as chocolate, lemon, popcorn, cookies, and cake under the slogan "Life is bitter, Enjoy Sweet," is a global brand that has exported to six foreign countries in a short period of time "While the character business usually increases awareness through animation and expands its business based on it, it is very innovative to use dessert menus as a motif," and has entered the metaverse/NFT/blockchain game business through Sweet Monster's unique O2O interaction.