THETOR
THETOR is a womenswear brand dedicated to creating garments with timeless value—new classics that can be taken from the wardrobe and worn for years to come. Inspired by the beauty of the past and refined through a contemporary perspective, the brand pursues a balance between the familiar and the unexpected.
Built upon precise tailoring, THETOR combines vintage sensibilities, comfort, and witty details to bring individuality and ease into everyday life. Through its distinctive design language, the brand reinterprets classic pieces into modern essentials, creating well-crafted garments that transcend generations and remain relevant beyond trends.
Built upon precise tailoring, THETOR combines vintage sensibilities, comfort, and witty details to bring individuality and ease into everyday life. Through its distinctive design language, the brand reinterprets classic pieces into modern essentials, creating well-crafted garments that transcend generations and remain relevant beyond trends.
Business Description
To move beyond the limitations of the domestic market, I launched my second brand, THETOR, with a clear vision of entering the global market from the very beginning. I personally conducted market research on the Chinese wholesale fashion industry and met directly with five major showrooms. After these meetings, I signed a partnership with TUBE Showroom in Shanghai, the showroom that showed the strongest commitment and enthusiasm for the brand.
From its very first season, THETOR secured orders from nine buyers. By its third season, the 2026 Fall/Winter collection presented in March 2026, the brand achieved USD 164,098 in wholesale (B2B) orders, and production is currently underway.
In April 2026, THETOR operated a three-day 26SS pop-up store in Seongsu, Seoul, generating KRW 12 million in sales.
In May 2026, the brand held a four-day pop-up event in Harajuku, Tokyo. On the opening day alone, more than 350 fashion industry professionals, influencers, and buyers attended. THETOR is currently in B2B discussions with major Japanese retail groups and department stores, including PARCO, Daimaru, and Shibuya Scramble Square.
A common theme in the feedback received was that THETOR’s high-quality and highly refined products possess a unique ability to appeal across generations. Through the four-day Tokyo pop-up, the brand generated KRW 30 million in sales.
From its very first season, THETOR secured orders from nine buyers. By its third season, the 2026 Fall/Winter collection presented in March 2026, the brand achieved USD 164,098 in wholesale (B2B) orders, and production is currently underway.
In April 2026, THETOR operated a three-day 26SS pop-up store in Seongsu, Seoul, generating KRW 12 million in sales.
In May 2026, the brand held a four-day pop-up event in Harajuku, Tokyo. On the opening day alone, more than 350 fashion industry professionals, influencers, and buyers attended. THETOR is currently in B2B discussions with major Japanese retail groups and department stores, including PARCO, Daimaru, and Shibuya Scramble Square.
A common theme in the feedback received was that THETOR’s high-quality and highly refined products possess a unique ability to appeal across generations. Through the four-day Tokyo pop-up, the brand generated KRW 30 million in sales.
