SUNNY SIDE UP
CharacterFashionStartupImmersive Content
- Website : WWW.SSUP.CO.KR
- Location : 36HO, 4F 45-14 Hongsanbuk-ro, Wansan-gu, Jeonju-si, Jeonbuk-do, Republic of Korea
SSUP!
SUNNY SIDE UP is a content-driven IP company built around “EGGSY WORLD,” a character universe that started from 528 hand-drawn egg illustrations.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has reached millions of views, evolving EGGSY from a simple character into an experience-based content brand that lives both online and offline.
We operate themed pop-up stores and flagship activations across Korea and globally, where each project is designed as an interactive experience rather than a retail space. Through this model, we have expanded into international markets including the U.S., Japan, China, and Malaysia via IP licensing and content collaborations.
SUNNY SIDE UP builds a scalable business by converting content into experience, experience into fandom, and fandom into revenue.
SUNNY SIDE UP is a content-driven IP company built around “EGGSY WORLD,” a character universe that started from 528 hand-drawn egg illustrations.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has reached millions of views, evolving EGGSY from a simple character into an experience-based content brand that lives both online and offline.
We operate themed pop-up stores and flagship activations across Korea and globally, where each project is designed as an interactive experience rather than a retail space. Through this model, we have expanded into international markets including the U.S., Japan, China, and Malaysia via IP licensing and content collaborations.
SUNNY SIDE UP builds a scalable business by converting content into experience, experience into fandom, and fandom into revenue.
