TheVeans
StartupOther
The Veans Co., Ltd. is a food-tech startup specializing in the development, production, and distribution of plant-based, high-protein functional foods. Under the brand philosophy of “sustainable and healthy snacking,” the company offers premium vegan products through its flagship brand BeanCrunchy.
Our core product lines—including Peanut Protein Sticks, 100% Peanut Butter, and Vegan Peanut FitBlocks—are all formulated with no additives, zero sugar, and low fat, providing a clean-label, protein-rich solution for consumers seeking healthier alternatives. These products cater to the health-conscious, vegan, and senior nutrition markets.
Backed by a certified manufacturing infrastructure with FDA, HACCP, and FSSC 22000 accreditations, The Veans is currently exporting to over 10 countries including the U.S., China, and Vietnam, and is preparing for further global expansion through HALAL and ISO22000 certification as well as international R&D collaboration.
With a mission to deliver products that are healthier, tastier, and more sustainable, The Veans aims to lead the globalization of K-vegan food by leveraging local Korean ingredients and functional food technology.
Our core product lines—including Peanut Protein Sticks, 100% Peanut Butter, and Vegan Peanut FitBlocks—are all formulated with no additives, zero sugar, and low fat, providing a clean-label, protein-rich solution for consumers seeking healthier alternatives. These products cater to the health-conscious, vegan, and senior nutrition markets.
Backed by a certified manufacturing infrastructure with FDA, HACCP, and FSSC 22000 accreditations, The Veans is currently exporting to over 10 countries including the U.S., China, and Vietnam, and is preparing for further global expansion through HALAL and ISO22000 certification as well as international R&D collaboration.
With a mission to deliver products that are healthier, tastier, and more sustainable, The Veans aims to lead the globalization of K-vegan food by leveraging local Korean ingredients and functional food technology.
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Business Description
The Veans Co., Ltd. is a food-tech startup focused on the development, manufacturing, and global distribution of premium plant-based high-protein foods. Under its flagship brand BeanCrunchy, the company offers a range of clean-label, vegan-friendly products that meet the growing global demand for functional and sustainable nutrition.
1. Product Portfolio
-Peanut Protein Stick: Zero-sugar, additive-free, high-protein snack in a convenient 20g stick format
-100% Peanut Butter: Made with only roasted peanuts, no additives or water; available in jar and stick form
-Vegan Peanut FitBlock: High-protein, low-fat block-type snack for meal replacement or workout recovery; key product for export markets
-Functional Cacao Protein Stick: Infused with cacao and natural extracts (e.g., hydrangea), targeting muscle support and antioxidant benefits
2. Sales & Distribution Channels
-D2C: Official website, Naver Smart Store, Coupang, Amazon (preparing for launch)
-B2B: Domestic fitness centers, hospitals, vegan food chains; international distributors and wholesale partners under negotiation
-Influencer Collaborations: Ongoing group-buy campaigns with Korean influencers, generating over KRW 100 million in monthly revenue
3. Export & Global Expansion
-China: 5-year exclusive distribution contract; products listed on Tmall Global and Taobao
-USA: FDA registered; Amazon FBA entry planned for H2 2025
-Vietnam: Local distributor acquisition in progress; participating in Mega Earth Expo
-Other Markets: Sample exports to Japan, Taiwan, Indonesia, Mexico, and more
4. Technology & Certification
-Global Certifications: HACCP, FDA, FSSC 22000 acquired; HALAL and ISO22000 in progress
-R&D Capabilities: Technology transfer agreement with Gyeonggi-do Agricultural R&D Center; patented high-protein vegan formula under application
-Proprietary Ingredients & Process: Includes unique “Soy Crunch” texture, hydrangea extract, and low-sugar formulations
5. Key Milestones & Performance
-2024 Revenue: KRW 150 million with exports totaling KRW 17 million
-Public Support: Over KRW 300 million in government R&D and startup grants
-Investment: KRW 20 million angel investment + KRW 200 million policy-based loan
-Sales Volume: Over 300,000 units sold; customer repurchase rate exceeds 40%
1. Product Portfolio
-Peanut Protein Stick: Zero-sugar, additive-free, high-protein snack in a convenient 20g stick format
-100% Peanut Butter: Made with only roasted peanuts, no additives or water; available in jar and stick form
-Vegan Peanut FitBlock: High-protein, low-fat block-type snack for meal replacement or workout recovery; key product for export markets
-Functional Cacao Protein Stick: Infused with cacao and natural extracts (e.g., hydrangea), targeting muscle support and antioxidant benefits
2. Sales & Distribution Channels
-D2C: Official website, Naver Smart Store, Coupang, Amazon (preparing for launch)
-B2B: Domestic fitness centers, hospitals, vegan food chains; international distributors and wholesale partners under negotiation
-Influencer Collaborations: Ongoing group-buy campaigns with Korean influencers, generating over KRW 100 million in monthly revenue
3. Export & Global Expansion
-China: 5-year exclusive distribution contract; products listed on Tmall Global and Taobao
-USA: FDA registered; Amazon FBA entry planned for H2 2025
-Vietnam: Local distributor acquisition in progress; participating in Mega Earth Expo
-Other Markets: Sample exports to Japan, Taiwan, Indonesia, Mexico, and more
4. Technology & Certification
-Global Certifications: HACCP, FDA, FSSC 22000 acquired; HALAL and ISO22000 in progress
-R&D Capabilities: Technology transfer agreement with Gyeonggi-do Agricultural R&D Center; patented high-protein vegan formula under application
-Proprietary Ingredients & Process: Includes unique “Soy Crunch” texture, hydrangea extract, and low-sugar formulations
5. Key Milestones & Performance
-2024 Revenue: KRW 150 million with exports totaling KRW 17 million
-Public Support: Over KRW 300 million in government R&D and startup grants
-Investment: KRW 20 million angel investment + KRW 200 million policy-based loan
-Sales Volume: Over 300,000 units sold; customer repurchase rate exceeds 40%
