TOLSTOLS

TollsTolls (the Tteogu Team) is a character IP–driven team built around “Tteogu,” a free-spirited dog character. Through story-led content that captures the emotions and messages found in the relationship between people and their companion animals, we aim to contribute to improving public awareness of pets. Tteogu’s narrative begins with an ordinary daily life and a chance glimpse of the world outside a window, which sparks a longing for freedom—ultimately leading him to leave his owner and live on the streets, where he gradually adapts and unfolds a series of heartfelt, resonant episodes. Set against the backdrop of Pyeongtaek, Tteogu has established itself as a local character infused with the region’s culture and sensibility, with market response already validated by 2,500+ social media followers and 7M+ Reels views. Our growing track record includes participation in the 2024 Mischief collaboration exhibition at Seoul’s Daelim Museum (“The World’s Most Expensive Dog Doll”), a traveling character exhibition across seven Pyeongtaek public libraries in 2025 (visitor satisfaction 4.8/5, 100,000 total visitors), selection as the main character for the 2025 Pyeongtaek Pet Festival with a licensing agreement, and an invitation to Illustrat Korea (Seoul) 2025, where we were recognized as the most-visited booth—and we continue our work so that Tteogu can grow into an IP that makes the world a little more colorful.