WhiRik AI Inc.
MusicStartup
- Website : whirik.com
- Location : 3rd floor, room 301 597 Hoam-ro, Gwanak-gu, Seoul, Republic of Korea
WhiRik AI is an AI-based custom soundtrack production platform established in August 2024. The company provides AX solutions that maximize creators’ creativity across diverse content industries, including film, games, animation, advertising, and drama.
Based on the production intentions and reference tracks desired by content creators, WhiRik rapidly produces new music through an AI + Human-in-the-Loop process, delivering customized soundtracks that can be used without copyright concerns. With this approach, the company shortens traditional music production timelines from over 30 days to just 3 days, providing more than 10x efficiency in the post-production stage.
The company is led by co-CEO Lee Sunjo, a domain expert in music content, and co-CEO Choi Jungwoo, an AI specialist in virtual production. Together, they are pioneering the AX transformation of the content market. Within just one year of its founding, WhiRik has delivered approximately 2,000 tracks across 58 projects in collaboration with 34 domestic production companies, broadcasters, and YouTube creators, establishing a solid foundation for a distinctive position in music and sound production.
WhiRik was selected for the TIPS program in December 2024 and graduated as the top performer of the Pre-TIPS program in 2025, achieving rapid growth backed by strong technology and a robust business model.
Based on the production intentions and reference tracks desired by content creators, WhiRik rapidly produces new music through an AI + Human-in-the-Loop process, delivering customized soundtracks that can be used without copyright concerns. With this approach, the company shortens traditional music production timelines from over 30 days to just 3 days, providing more than 10x efficiency in the post-production stage.
The company is led by co-CEO Lee Sunjo, a domain expert in music content, and co-CEO Choi Jungwoo, an AI specialist in virtual production. Together, they are pioneering the AX transformation of the content market. Within just one year of its founding, WhiRik has delivered approximately 2,000 tracks across 58 projects in collaboration with 34 domestic production companies, broadcasters, and YouTube creators, establishing a solid foundation for a distinctive position in music and sound production.
WhiRik was selected for the TIPS program in December 2024 and graduated as the top performer of the Pre-TIPS program in 2025, achieving rapid growth backed by strong technology and a robust business model.
Video
Business Description
WhiRik AI provides customized production services tailored to different customer types, building a differentiated platform that supports the fast and precise creation of all sounds required for content production through AI technology.
WhiRik PRO: AI analysis–based music production service for professional content creators in film, drama, advertising, and gaming (launched in August 2024).
PROBGM: An intuitive AI-powered music recommendation and editing service for YouTubers, solo creators, and general users (scheduled for release in the second half of 2025).
Composition Copilot: An AI-based music creation tool designed for professional composers (currently under development).
Variable Music Generation Service: A function that allows various creators to transform AI-generated draft tracks for their own content, or to collaborate quickly with experts in the post-production process (currently under development).
Core Customer Segments
Content Industry Professionals – Producers of commercial content such as films, dramas, games, and advertisements.
Creators – Digital content creators including YouTubers, podcasters, and TikTokers.
Music Creators – Professional composers, indie artists, and amateur musicians.
Market Potential
The global digital content market is growing at an annual rate of over 10%, while the AI creative tools market is expanding at a rapid pace of more than 25% per year.
In particular, demand for integrated video and music content is surging in line with the growth of OTT platforms, social media, and the gaming industry.
WhiRik AI is the only integrated AI music platform capable of addressing all three markets simultaneously, offering strong scalability both domestically and globally.
Currently, WhiRik AI is entering the domestic and international content markets by providing soundtracks for productions aired on major broadcasters and platforms, including SBS, KBS, ENA, and Lilshorts.
WhiRik PRO: AI analysis–based music production service for professional content creators in film, drama, advertising, and gaming (launched in August 2024).
PROBGM: An intuitive AI-powered music recommendation and editing service for YouTubers, solo creators, and general users (scheduled for release in the second half of 2025).
Composition Copilot: An AI-based music creation tool designed for professional composers (currently under development).
Variable Music Generation Service: A function that allows various creators to transform AI-generated draft tracks for their own content, or to collaborate quickly with experts in the post-production process (currently under development).
Core Customer Segments
Content Industry Professionals – Producers of commercial content such as films, dramas, games, and advertisements.
Creators – Digital content creators including YouTubers, podcasters, and TikTokers.
Music Creators – Professional composers, indie artists, and amateur musicians.
Market Potential
The global digital content market is growing at an annual rate of over 10%, while the AI creative tools market is expanding at a rapid pace of more than 25% per year.
In particular, demand for integrated video and music content is surging in line with the growth of OTT platforms, social media, and the gaming industry.
WhiRik AI is the only integrated AI music platform capable of addressing all three markets simultaneously, offering strong scalability both domestically and globally.
Currently, WhiRik AI is entering the domestic and international content markets by providing soundtracks for productions aired on major broadcasters and platforms, including SBS, KBS, ENA, and Lilshorts.
