I won't stop - SAORI
Video
Summary
In connection with SBS’s program “Kick a Goal” (골때리는 그녀들) and its affiliated production studio, artist SAORI released the digital single “I Won’t Stop” (나는 멈추지 않아) for which WhiRik is credited with arrangement/production. The high-energy track — written to support players’ passion and fighting spirit — is available on major streaming services and ties into SAORI’s appearances on the program.
Company Profile
Music Startup
WhiRik AI Inc.
WhiRik AI is an AI-based custom soundtrack production platform established in August 2024. The company provides AX solutions that maximize creators’ creativity across diverse content industries, including film, games, animation, advertising, and drama.
Based on the production intentions and reference tracks desired by content creators, WhiRik rapidly produces new music through an AI + Human-in-the-Loop process, delivering customized soundtracks that can be used without copyright concerns. With this approach, the company shortens traditional music production timelines from over 30 days to just 3 days, providing more than 10x efficiency in the post-production stage.
The company is led by co-CEO Lee Sunjo, a domain expert in music content, and co-CEO Choi Jungwoo, an AI specialist in virtual production. Together, they are pioneering the AX transformation of the content market. Within just one year of its founding, WhiRik has delivered approximately 2,000 tracks across 58 projects in collaboration with 34 domestic production companies, broadcasters, and YouTube creators, establishing a solid foundation for a distinctive position in music and sound production.
WhiRik was selected for the TIPS program in December 2024 and graduated as the top performer of the Pre-TIPS program in 2025, achieving rapid growth backed by strong technology and a robust business model.
Based on the production intentions and reference tracks desired by content creators, WhiRik rapidly produces new music through an AI + Human-in-the-Loop process, delivering customized soundtracks that can be used without copyright concerns. With this approach, the company shortens traditional music production timelines from over 30 days to just 3 days, providing more than 10x efficiency in the post-production stage.
The company is led by co-CEO Lee Sunjo, a domain expert in music content, and co-CEO Choi Jungwoo, an AI specialist in virtual production. Together, they are pioneering the AX transformation of the content market. Within just one year of its founding, WhiRik has delivered approximately 2,000 tracks across 58 projects in collaboration with 34 domestic production companies, broadcasters, and YouTube creators, establishing a solid foundation for a distinctive position in music and sound production.
WhiRik was selected for the TIPS program in December 2024 and graduated as the top performer of the Pre-TIPS program in 2025, achieving rapid growth backed by strong technology and a robust business model.
