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- TOOZ DESIGN STUDIO
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① Brand Story
“Thought it was a Bottari (bundle)? Surprise—it was a Dokkaebi!”
Long ago, our ancestors regarded the Bottari (bundle) as bok—a blessing—believing that when you handed someone a bottari, you passed on blessings as well.
Born from that bottari, the Dokkaebi Ddaribossi brings you a bundle of blessings today and every day.
<Ddarimongddang>, a traditional character brand that modernly reinterprets Korean Dokkaebi folklore, restores the warm, friendly image of the Dokkaebi through the worldview of the “Blessing-bearing Bottari (bundle) Dokkaebi,” and broadens new, appealing perceptions of Korean tradition.
② Fandom Built on a Distinct Concept
Breaking away from the image long overlaid by the Japanese Oni, we define the Dokkaebi as hornless, kind and friendly, and a traditional Korean guardian spirit. This differentiated concept highlights both familiarity and novelty, generating strong appeal and cultural buzz. With powerful storytelling, we evoke emotional resonance and have cultivated a loyal fandom across a wide range of age groups.
③ Credibility & Differentiation
Recognized for both cultural value and commercial potential, Ddarimongddang was designated a 2024 Excellent Cultural Product (K-RIBBON) by the Ministry of Culture, Sports and Tourism (Korea), proving its distinct position in the character IP market. Beyond borrowing traditional imagery, our IP integrates storytelling, design, product readiness, and scalability.
④ Sustainability & Format Expansion
Even before the “traditional concept” trend surged, Ddarimongddang spent three years consistently building the brand, securing originality and sustainable competitiveness. Its universe and characters can expand into webtoons, books, children’s musicals, games, and animation, enabling tailored content by channel and age group.
⑤ Collaboration References & Distribution Touchpoints
We hold multiple collaboration references, including CU’s 2025 Pepero Day special-edition products (nationwide rollout in late October), a cover and event collaboration with Children’s Math Dong-A (a leading children’s publisher), photoframe collaborations with Insaengnecut and Play in the Box (popular photo culture platforms), as well as projects with Incheon-based companies and renowned confectionery brands. These references support licensing expansion across F&B, stationery & toys, fashion, and lifestyle goods.
We also broaden consumer touchpoints through placements in Gwangjang Market and Insadong, operation of our online store, and ongoing discussions for overseas licensing, reaching both domestic and international audiences.
⑥ Partner Benefits
Backed by a compelling concept and powerful storytelling, Ddarimongddang creates emotional engagement and builds loyal fandom. Its formats are optimized for rapid spread across online communities and social media, generating rapid buzz and expanding audience reach. Partners benefit from distinctive consumer experiences, stronger brand awareness, and practical opportunities for licensing and distribution in both domestic and global markets.
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- Fashion
- jayart
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J-Art is a lifestyle brand that interprets Korean traditions in a modern way.
Rather than simply incorporating traditional patterns into its products, we strive to connect the past and present,
expressing our ancestral culture in a contemporary way and sharing it with people around the world.
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- adg company
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ADG Company is a creative group that provides content and marketing solutions designed to elevate brand value through innovative ideas and cutting-edge technology. We work across various fields such as digital media, branding, video production, and interactive content to explore new possibilities with our clients.
Guided by the vision “Move the world with ideas,” we strive to go beyond expectations by combining trend-driven insight with strategic thinking. ADG Company is committed to authentic communication and sustainable growth, offering the most effective ways to connect brands with people.
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- StoryZAK
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StoryZAK is a global content studio specializing in the creation, distribution, and commercialization of competitive story IPs, focusing on web novels and webtoons.
Leveraging Daewon Media Group’s IP network and strong partnerships with major domestic and international platforms, we produce diverse works across genres through dual-content projects with top-tier authors, original IP development, and novel-to-comic adaptations.
Our titles have successfully launched in Japan, North America, and Europe, with active expansion into animation, games, merchandise, and other cross-media ventures—realizing our vision to “create the best stories and deliver joyful, meaningful content experiences worldwide.”
Create the Best Stories!
StoryZAK.
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- BIGSTONE STUDIO
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Big Stone Studio Co., Ltd. is a comprehensive K-content production company that produces drama/film/new media content/music, etc.
Since its establishment in August 2020, it has been rapidly producing its own planned content with a team that has excellent production experience and capabilities in each department.
It aims to become the 'global No.1 comprehensive K-content production company' by developing various cultural content targeting not only domestic but also global markets.
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- metazoos Inc.
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metazoos Inc. is an AI-powered creative studio
that develops and produces original storytelling and character-based IPs
at the intersection of technology and emotion.
Our flagship IP “slung” expands across multiple formats
including animation, figures, plush toys, and social media content, offering both online and offline experiences.
By integrating generative AI into images, video, and sound,
we are pioneering the next generation of content production.
metazoos Inc. is actively pursuing global partnerships and export opportunities
to bring unique Korean IPs to the worldwide market.
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- KoKoPang Inc.
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교육의 시작점에 있는 우리 아이들이 배움을 즐겁게 느낄 수 있도록
재미있는 인터랙션 콘텐츠로 놀이와 배움의 경계를 넘어 새로운 학습 경험을 선사해요.
즐겁고 유익한 배움의 여정을 코코팡과 함께 떠나봐요!
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- Intercon Media
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Interconmedia is a Korean company specialized on content distribution for television, new media and film industry. We distribute Korean drama series, documentary, films, web drama series, lifestyle and animations in HD/4K UHD.
In partnership with local partners in USA, Japan and Taiwan, we do content service in American, Japanese and Taiwanese platforms continuously with Korean programs. In Korea, we have launched over 200 feature films in Korean digital platforms.
- Korean Drama series, Web Drama, Documentary, Lifestyle
- Korean Film Distribution
- HD/4K UHD
Intercon Media is a pioneer in AI Data becoming marketplace for AI DATA.
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- Fastview
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FastView is a leading SaaS solution company that distributes global content and AI learning data and operates ViewUs, the sole content distribution platform in Korea. We cooperate with over 600 content partners, including newspapers, major media, and creators, and keep growing explosively in major global markets in the United States and Japan .
We provide new revenue opportunities for creators, stable and efficient content supply to platforms, and high-quality content experiences that users can trust. We are also expanding into the AI data licensing market based on accumulated content, becoming a "global hub where content and AI data flow."
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