AA (Attitude Attitude) 25SS Exclusive Drop Project
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- Types of genre
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Fashion
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- Year of Production
- 2025
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- Product Type
- Men's Wear
Video
Summary
AA (Attitude Attitude) is a new brand by BLUER, designed as a project-based content platform that merges fashion with cultural attitude.
This content centers around a limited 25SS exclusive drop, combining both online and offline experiences through a KREAM-exclusive launch and curated pop-up events.
It introduces a unique participation model where customers become the “first wearers,” transforming them from buyers into active contributors to the brand narrative, redefining fashion consumption as an experiential content.
This content centers around a limited 25SS exclusive drop, combining both online and offline experiences through a KREAM-exclusive launch and curated pop-up events.
It introduces a unique participation model where customers become the “first wearers,” transforming them from buyers into active contributors to the brand narrative, redefining fashion consumption as an experiential content.
Company Profile
Fashion
BLR : BLUER Lives in the Rough
BLR is a denim-rooted contemporary brand that translates emotion into form. The name derives from "Blur", the fading of boundaries, and the brand is defined by three principles.
Blur — color and detail that bleed without borders.
Lives — stories drawn from real life, not from trends.
Rough — the raw grain of denim, held inside a refined silhouette.
Through hand washing, dyeing and structural cutting, BLR builds depth beyond conventional denim. It is the only house in Korea that hand-processes denim for idol stage costumes, a craft that feeds directly into its collections.
BLR has collaborated with Reebok, Eastpak and Warner Bros., and continues to expand through pop-ups at The Hyundai Seoul and Galleria Department Store and through stockists in Japan, China and beyond.
BLR is a denim-rooted contemporary brand that translates emotion into form. The name derives from "Blur", the fading of boundaries, and the brand is defined by three principles.
Blur — color and detail that bleed without borders.
Lives — stories drawn from real life, not from trends.
Rough — the raw grain of denim, held inside a refined silhouette.
Through hand washing, dyeing and structural cutting, BLR builds depth beyond conventional denim. It is the only house in Korea that hand-processes denim for idol stage costumes, a craft that feeds directly into its collections.
BLR has collaborated with Reebok, Eastpak and Warner Bros., and continues to expand through pop-ups at The Hyundai Seoul and Galleria Department Store and through stockists in Japan, China and beyond.