Bluer
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- Types of genre
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Fashion
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- Website
- https://blrbluer.com
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- Location
- 4F 58 Cheonggu-ro 6-gil, Jung-gu, Seoul, Republic of Korea
BLR : BLUER Lives in the Rough
BLR is a denim-rooted contemporary brand that translates emotion into form. The name derives from "Blur", the fading of boundaries, and the brand is defined by three principles.
Blur — color and detail that bleed without borders.
Lives — stories drawn from real life, not from trends.
Rough — the raw grain of denim, held inside a refined silhouette.
Through hand washing, dyeing and structural cutting, BLR builds depth beyond conventional denim. It is the only house in Korea that hand-processes denim for idol stage costumes, a craft that feeds directly into its collections.
BLR has collaborated with Reebok, Eastpak and Warner Bros., and continues to expand through pop-ups at The Hyundai Seoul and Galleria Department Store and through stockists in Japan, China and beyond.
BLR is a denim-rooted contemporary brand that translates emotion into form. The name derives from "Blur", the fading of boundaries, and the brand is defined by three principles.
Blur — color and detail that bleed without borders.
Lives — stories drawn from real life, not from trends.
Rough — the raw grain of denim, held inside a refined silhouette.
Through hand washing, dyeing and structural cutting, BLR builds depth beyond conventional denim. It is the only house in Korea that hand-processes denim for idol stage costumes, a craft that feeds directly into its collections.
BLR has collaborated with Reebok, Eastpak and Warner Bros., and continues to expand through pop-ups at The Hyundai Seoul and Galleria Department Store and through stockists in Japan, China and beyond.
Video
Business Description
BLUER is a designer brand founded in 2019, building premium denim-based menswear and unisex collections rooted in craftsmanship and tailoring, and reinterpreting traditional denim through in-house developed fabrics and hand-crafted washing.
BLUER has created stage costumes for more than 40 global K-pop acts, including Stray Kids, EXO, SEVENTEEN, ATEEZ and TWICE. It is the only house in Korea that hand-processes denim for idol stage costumes, a craft that feeds directly into its collections.
BLUER has shown at Seoul Fashion Week, TRANOI Paris and the Korea Pavilion at Pitti Uomo 109, and sells through Musinsa, 29CM, EQL, KREAM, LLUD, its own store and retailers in Japan, China, the USA, the UK and Canada.
In 2025 it won the Presidential Award at the 43rd K-Fashion Audition. For 27 F/W, BLUER returns to signature denim with workwear and tailored denimwear, aiming to expand European distribution on its All-in-Korea production base.
BLUER has created stage costumes for more than 40 global K-pop acts, including Stray Kids, EXO, SEVENTEEN, ATEEZ and TWICE. It is the only house in Korea that hand-processes denim for idol stage costumes, a craft that feeds directly into its collections.
BLUER has shown at Seoul Fashion Week, TRANOI Paris and the Korea Pavilion at Pitti Uomo 109, and sells through Musinsa, 29CM, EQL, KREAM, LLUD, its own store and retailers in Japan, China, the USA, the UK and Canada.
In 2025 it won the Presidential Award at the 43rd K-Fashion Audition. For 27 F/W, BLUER returns to signature denim with workwear and tailored denimwear, aiming to expand European distribution on its All-in-Korea production base.