ALWAYS BE HAPPY
Summary
WOOZOOLAB Co., Ltd. conducted manual systematization of its character IP, ‘DD Story', through the Korea Creative Content Agency's new character IP support project, and released a guide for first-time companion dogs – ALWAYS BE HAPPY" publication as the first content.
This book is a guide for prospective pets who are considering adopting a dog, as well as beginners who are still not good at companion life, and those who want to understand their dogs a little more.
The various information received from dog experts, such as dog education companies and veterinarians, was fully woven to help beginner pets live their lives. Through this, it aims to contribute to a decrease in the displacement rate of companion animals.
A cute and warm illustration design using each character of DD Story was constructed so that prospective and non-comers could read it without any burden, and it was also fun to capture various character illustrations for each part.
"ALWAYS BE HAPPY" was first released through the crowdfunding platform Wadiz, and since then, it has been sold at various bookstores such as Kyobo Bookstore, Yes24, and Aladdin.
In the future, we plan to use various channels to promote characters and contents, and expand the character licensing business through collaboration with directly related pet products as well as character goods.
This book is a guide for prospective pets who are considering adopting a dog, as well as beginners who are still not good at companion life, and those who want to understand their dogs a little more.
The various information received from dog experts, such as dog education companies and veterinarians, was fully woven to help beginner pets live their lives. Through this, it aims to contribute to a decrease in the displacement rate of companion animals.
A cute and warm illustration design using each character of DD Story was constructed so that prospective and non-comers could read it without any burden, and it was also fun to capture various character illustrations for each part.
"ALWAYS BE HAPPY" was first released through the crowdfunding platform Wadiz, and since then, it has been sold at various bookstores such as Kyobo Bookstore, Yes24, and Aladdin.
In the future, we plan to use various channels to promote characters and contents, and expand the character licensing business through collaboration with directly related pet products as well as character goods.
Company Profile
Character Other
Woozoolab Co., Ltd.
Woozoolab Co., Ltd. is a company that provides professional solutions for branding and IP business from content planning to design and product development to licensing. We are currently collaborating with various pet companies through the pet character IP "D-D-Story," the companion life guide book "ALWAYS BE HAPPY" and IP licensing. We have published "Nice to meet you, Nabissi" and "Colorful Brain Friends," and are also working on various branding and design service projects.
