WelCon Well-made K-Content

Bread.Lee

  • Types of genre

    Character

  • Year of Production
    2025
  • Content Type
    Character
  • Target Age
    Teens
  • Product Type
    Stationaries
  • Production Stage
    In Production
  • Detailed Genre
    Sitcom

Summary

Breadlee, the owner of a charming bakery in Paris, possesses a unique gift for making bread that soothes people's hearts. His small bakery is filled with comfort, happiness, and warm stories. And there's Gugu, the little pigeon found in a box, who flutters around Breadlee’s bakery, adding a touch of whimsy and joy to the cozy atmosphere.

Company Profile

FOUND Co.,Ltd. is a premier character brand design agency specializing in Character Brand development, AI-integrated content, and global licensing. Our team consists of industry experts who played pivotal roles in the success of world-renowned Korean icons, including Kakao Friends, Pinkfong, and Bellygom.

Using our proprietary branding methodology, we are building a powerful "Multi IP-Mega IP" portfolio, including:
- YOYO : A pink hippo capturing the public's heart with its relatable take on health and the "yo-yo" dieting struggle.
- Shebomz : A viral sensation offering honest, empathetic storytelling about women’s health through its unique "uterus" character.
- Uncle Soongu : A charming ‘ajussi’ character providing life counseling with a retro vibe; winner of the 2025 KOCCA New Character IP Grand Prize and ranked #1 in national Photoism voting.

Our ultimate vision is to create and cultivate world-class character IPs that showcase Korea’s creative excellence on the global stage.

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