FOUND Co.,Ltd.
Character
- Website : http://found-team.com/
- Location : 401 25 Baumoe-ro 20-gil, Seocho-gu, Seoul, Republic of Korea
FOUND Co.,Ltd. is a premier character brand design agency specializing in Character Brand development, AI-integrated content, and global licensing. Our team consists of industry experts who played pivotal roles in the success of world-renowned Korean icons, including Kakao Friends, Pinkfong, and Bellygom.
Using our proprietary branding methodology, we are building a powerful "Multi IP-Mega IP" portfolio, including:
- YOYO : A pink hippo capturing the public's heart with its relatable take on health and the "yo-yo" dieting struggle.
- Shebomz : A viral sensation offering honest, empathetic storytelling about women’s health through its unique "uterus" character.
- Uncle Soongu : A charming ‘ajussi’ character providing life counseling with a retro vibe; winner of the 2025 KOCCA New Character IP Grand Prize and ranked #1 in national Photoism voting.
Our ultimate vision is to create and cultivate world-class character IPs that showcase Korea’s creative excellence on the global stage.
Using our proprietary branding methodology, we are building a powerful "Multi IP-Mega IP" portfolio, including:
- YOYO : A pink hippo capturing the public's heart with its relatable take on health and the "yo-yo" dieting struggle.
- Shebomz : A viral sensation offering honest, empathetic storytelling about women’s health through its unique "uterus" character.
- Uncle Soongu : A charming ‘ajussi’ character providing life counseling with a retro vibe; winner of the 2025 KOCCA New Character IP Grand Prize and ranked #1 in national Photoism voting.
Our ultimate vision is to create and cultivate world-class character IPs that showcase Korea’s creative excellence on the global stage.
Video
Business Description
■ Character IP Consulting
- Character and content development: SM Entertainment, Megabox, Lotte Home Shopping's Belly Bear, Lotte Corporation, Shinsegae Duty Free, Baskin-Robbins 31, etc.
- Joint IP projects: Tokyo Ramen School, Minhwa Factory, Wonderland, etc.
■ Character IP Amusement Business
- Catchy (unmanned character goods, retail store) store planning and investment stage
■ Character IP Licensing Business
- FOUND's new character IPs: [ YOYO Hama, Shebamz, Breadly, MORI, Catchy ] etc.
- Character and content development: SM Entertainment, Megabox, Lotte Home Shopping's Belly Bear, Lotte Corporation, Shinsegae Duty Free, Baskin-Robbins 31, etc.
- Joint IP projects: Tokyo Ramen School, Minhwa Factory, Wonderland, etc.
■ Character IP Amusement Business
- Catchy (unmanned character goods, retail store) store planning and investment stage
■ Character IP Licensing Business
- FOUND's new character IPs: [ YOYO Hama, Shebamz, Breadly, MORI, Catchy ] etc.
